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Bumper stickers losing popularity as tolerance, vehicle trends evolve
Journal Gazette ^ | 4/24/05 | Cynthia Hubert

Posted on 04/25/2005 7:37:51 PM PDT by qam1

On an afternoon in Sacramento, Calif., 147 vehicles are parked outside a theater complex under a hazy spring sky. There are shiny Town Cars and rusty Ford pickup trucks, perky Rav 4s and burly Silverados.

For all their differences in name and prestige, they have one thing in common: Their backsides are pristine. Not one of them sports a single gem of wisdom plastered to a bumper.

Bumper stickers, first used in election campaigns after World War II and once a powerful form of political and cultural expression, can still be found in trinket shops and Internet stores. But fewer and fewer of them seem to be showing up on the backs of cars.

The main reason, observers say, is the increasing political prickliness of Americans. In a divided society, commuters are wary of announcing the way they feel about the president or the war or religion or any other controversial subject.

“The car is the American icon, so there was something wonderful about the bumper sticker,” says Carol Gardner, who traveled the country a decade ago for a book about bumper stickers and the people behind them. “They used to represent the town hall of the American roadway. Now they’re disappearing, and it’s kind of a shame.”

Gardner, whose “Bumper Sticker Wisdom: America’s Pulpit Above the Tail Pipe” (Beyond Words Publishing, $19.95) got national attention when it was published in 1995, has a couple of theories about why fewer people seem to be adorning their cars with messages these days.

“With all of the violence and terrorism in our world today, people just want to be careful about expressing their views,” she says. “They are afraid of the consequences.”

Baby boomers who once plastered their Volkswagen vans with slogans that spoke to issues such as abortion and politics have become more introspective and less activist, notes Gardner, who remains a student of stickers.

“Bumper stickers really became popular in the 1960s when baby boomers were out there taking on all of the issues,” including civil rights and women’s rights, she says. “In the 1990s, the boomers were turning 50 and started buying ‘self-help’ and ‘how to’ books rather than standing up for causes and talking about issues.”

Others point to the fact that more people are driving leased cars or otherwise costly vehicles that they are reluctant to decorate with stickers, which likely will fade, peel and prove difficult to remove.

That helps explain the popularity of the colorful car magnets in the shape of ribbons that promote everything from breast-cancer awareness to supporting the troops. Bumper stickers, observers say, are more likely to end up in cubicles or bulletin boards today than on vehicles.

“We all have nicer cars now,” jokes Deborah Chausse, owner of Evangeline’s gift shop in Sacramento. “I think that’s the reason you rarely see bumper stickers. I know I wouldn’t want to put a sticker on my car that might leave some kind of residue.”

Chausse drives a Lexus.

Sales of bumper stickers have steadily eroded during the past decade as a percentage of all promotional trinkets, including hats and shirts, bags and computer mouse pads, according to an international trade association.

Promotional Products Association International reports that buttons, badges and stickers represented 3.5 percent of sales of such items in 2003, compared with 6.8 percent in 1993.

But although bumper stickers may be less ubiquitous, they do not yet appear to be in danger of going the way of the 8-track tape. Particularly during election years they remain popular, says Bill Prickett of the trade organization.


TOPICS: Culture/Society; Extended News; Miscellaneous
KEYWORDS: bumperstickers; genx; liberalvandals
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To: qam1

I once had a bumper sticker with pictures of Beelzeflubba and "The Bride Of Satan". It said "Dual Airbags".


41 posted on 04/25/2005 8:27:54 PM PDT by sheik yerbouty
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Comment #42 Removed by Moderator

To: marblehead17

Good for you.
Mercedes here; see my #35.


43 posted on 04/25/2005 8:31:28 PM PDT by Constitution Day ("Frankenstein never scared me. Marsupials do ... 'cause they're FAST.")
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To: qam1

Whenever I see something with "tolerance" or "diversity" in it I feel as if it's a message from the Politburo.


44 posted on 04/25/2005 8:31:28 PM PDT by JoJo Gunn (Help control the Leftist population. Have them spayed or neutered. ©)
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To: Dan from Michigan

Butler '08 works for me.


45 posted on 04/25/2005 8:31:48 PM PDT by Fatalist
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To: Fatalist

er... that would be Butler '06 actually.


46 posted on 04/25/2005 8:33:18 PM PDT by Fatalist
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To: Fatalist; Dan from Michigan
er... that would be Butler '06 actually.

Soon as I find some I'll announce it.

47 posted on 04/25/2005 8:36:32 PM PDT by Larry Lucido
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To: JoJo Gunn
Whenever I see something with "tolerance" or "diversity" in it I feel as if it's a message from the Politburo.

Not a bumper sticker, but this is a t-shirt in my closet right now:

_
_
_
_
(Not affiliated with the above site, but I like it)

48 posted on 04/25/2005 8:39:26 PM PDT by Constitution Day ("Frankenstein never scared me. Marsupials do ... 'cause they're FAST.")
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To: Spktyr
I have a friend who had a W-04 bumper sticker and his left doors were keyed and the sticker half way ripped off. More nice liberal tolerance.
49 posted on 04/25/2005 8:42:11 PM PDT by unkus
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To: The Mayor

On my car the politcal stickers I have is W... Still the president and I just ordered, Hate me... Im republican havent been vandalized and I live in downtown Portland, OR. Also have another sticker but it isnt politcal


50 posted on 04/25/2005 8:44:34 PM PDT by OregonRepublican (Jesus Loves you Allah wants you dead! Liberalism is a mental Disorder- Savage)
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To: qam1

Next one Im going to get is Solve world hunger starve Michael Moore or Silly Liberal... welfare isnt a handout


51 posted on 04/25/2005 8:45:27 PM PDT by OregonRepublican (Jesus Loves you Allah wants you dead! Liberalism is a mental Disorder- Savage)
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To: lsee

What was interesting?


52 posted on 04/25/2005 8:45:32 PM PDT by Boazo (From the mind of BOAZO)
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To: WorkingClassFilth
My all time favorite during the Clinton years - 'Where is Lee Harvey when you really need him?'

I have two favorites- 1. King Kong died for your sins 2. Kill a Commie for Christ. Both from the 70's.

53 posted on 04/25/2005 8:46:24 PM PDT by de Buillion (God bless John Moses Browning)
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To: Fatalist
Keith Butler seems like a good guy from what I've seen.
54 posted on 04/25/2005 8:47:28 PM PDT by Dan from Michigan ("This will help you with the pain - POW!!" - Jack Bauer)
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To: Constitution Day
"*(They're usually unarmed, anyway, and I can outrun them easily) "

In Texas, you are not required to run.

55 posted on 04/25/2005 8:51:08 PM PDT by de Buillion (God bless John Moses Browning)
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To: qam1

Only sticker that belongs on a car is 442,GTO,SS,Super Bee,Hemi,GT,Boss..ect.


56 posted on 04/25/2005 8:51:11 PM PDT by KingNo155
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To: qam1

This one has been on my car since 1998.

57 posted on 04/25/2005 8:52:46 PM PDT by StopGlobalWhining (Only 3 1/2-5% of atmospheric CO2 is the result of human activities. 95-96.5% is from natural sources)
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To: de Buillion

That's all very well for Texans, but I don't live there, and have no plans to relocate.


58 posted on 04/25/2005 8:53:02 PM PDT by Constitution Day (Besides, their flag is upside down.)
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To: qam1

59 posted on 04/25/2005 8:55:22 PM PDT by StopGlobalWhining (Only 3 1/2-5% of atmospheric CO2 is the result of human activities. 95-96.5% is from natural sources)
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To: qam1

I bought a Jeep Liberty to match my FR handle.:o)


60 posted on 04/25/2005 8:55:29 PM PDT by Liberty Valance (If you must filibuster, let the Constitution do the talkin')
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