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Sweet Deal, Bad Taste
National Review Online ^ | April 15, 2005 | Stephen Moore and Phil Kerpen

Posted on 04/16/2005 6:36:04 AM PDT by Toddsterpatriot

If American consumers and taxpayers have learned any lesson over the past number of years it’s that sugar producers don’t like competition. In fact, they loathe it. Always have. Since 1820, when Louisiana sugar planters successfully argued for high tariffs to prevent a collapse in the value of slaves, the industry has used political influence to fleece consumers and taxpayers and avoid competition. In the last two centuries, no other industry has better used its deep pockets and political clout to restrain trade and competition.

American consumers have been victimized by this racket. In 2004, government price controls through trade-quota restrictions and loan guarantees priced U.S. sugar at more than 20 cents a pound, which is about two-and-a-half times the world price. This means that Americans spend about $2.5 billion more a year in higher prices for sugar and food items that contain sugar than if this country enjoyed a free market in sugar. The gains from this sweet deal are conferred upon the sugar plantation owners, most of whom own large conglomerates and are financially healthy.

One impact of the artificially high price of sugar is that candy makers and other domestic food producers that use sugar as an ingredient have started to export their production facilities in order to get lower cost sugar to keep their prices competitive. A few years ago, Life Savers, the producer of hard candy, moved its operations to Canada to have access to lower-priced sugar. Thousands of jobs are lost in just this way.

How is the racket perpetuated? One answer is that sugar producers have tremendous political influence. Geographically concentrated in Florida, Louisiana, and key upper-Midwest swing states, they practically invented the political patronage game. And there has been no change in recent years: Since 1990 the industry has donated more than $22 million to politicians, about $12 million to Democrats and $10 million to Republicans.

Sugar has consistently been protected in farm bills, including the 1996 Freedom to Farm Act (which failed in its attempt to end farm socialism in America) and the bloated 2002 farm bill that again extended sugar quotas and tariffs. Carve-outs for sugar have been included in all of our recent trade agreements, nearly derailing negotiations on a pact with Australia last year. And despite provisions that would mean only a very modest increase in sugar imports, the industry is lobbying fiercely against the pending Central American trade deal.

But the sugar industry now faces new competitive pressure. This time it’s not coming from foreign producers but from lo-cal artificial sweeteners. The latest target of big sugar’s wrath is the sugar substitute called Splenda. Big sugar is doing all it can to bully this competitor off the shelves.

Most alternative sweeteners are made of corn syrup, which, for instance, is now used in most soft drinks. Researcher Michael Fumento of the Hudson Institute recently calculated that sugar and corn syrup add about 700 calories a day to the average American’s diet, which accounts for up to a third of the recommended daily calorie level. With obesity now becoming one of America’s largest public health problems, the lo-cal market is surging for pink- and blue-packet products like NutraSweet, Sweet ‘N’ Low, and now Splenda.

Splenda is a runaway financial success. The zero-calorie sweetener, approved by the FDA in 1998, has already captured more than half of the market for artificial sweeteners. And here’s what’s causing heart palpitations over at Big Sugar: Splenda is now doing something that other artificial sweeteners have failed to do — cut into sugar’s market share. Sugar sales are declining — they were down 1.8 percent in 2003 and dropped another 4.31 percent in 2004.

Naturally, Big Sugar has furiously lobbied health authorities, but to no effect. Studies have consistently shown that Splenda is safe, meaning that science has triumphed over raw political power. If anything, a very strong case can be made that sugar is worse for your health than Splenda because sugar contributes to obesity.

But now the sugar producers are using more desperate tactics. They’ve turned to the government to shut down their competition — this time through lawsuits and complaints to the Federal Trade Commission. Big Sugar alleges that Splenda is engaging in false advertising when it says that “Splenda is made from sugar, so it tastes like sugar.” The trouble for the sugar industry is that this claim is true — it is made from sugar. And isn’t the fact that millions of Americans are choosing to buy Splenda a pretty strong signal that consumers do like the way it tastes?

After nearly two-hundred years of government giving Big Sugar special privileges, shouldn’t government force free and open competition in this industry? In the next farm bill, trade barriers and price supports for the sugar industry should be torn down as they reduce consumer sovereignty.

At the same time, the specious claims against sugar substitutes like Splenda should be dismissed. Consumers should be king in cases like this, not the deep-pocketed lobbyists who are employed by Big Sugar. This industry has enjoyed nearly two centuries of protection and has never been competitive. It’s time to put the interests of millions of consumers ahead of the handful of influential sugar producers.

— Stephen Moore is president of the Free Enterprise Fund and a senior fellow at the Cato Institute. Phil Kerpen is policy director at the Free Enterprise Fund.


TOPICS: Business/Economy
KEYWORDS: quotas; stephenmoore; sugar; tariffs
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To: Toddsterpatriot; NEBUCHADNEZZAR1961
In 2004, government price controls through trade-quota restrictions and loan guarantees priced U.S. sugar at more than 20 cents a pound, which is about two-and-a-half times the world price

I see the Cato Institute corporate shills are still misleading the public with myths about the "world sugar price".

Governments of all sugar-producing countries intervene in their production, consumption and/or trade of sugar, which makes sugar one of the most heavily subsidized and distorted markets in the world.

The so-called "world price" for sugar is essentially meaningless, reflecting a relatively small residual or "dump" market of highly subsidized sugar. Since 1985, this dump price has averaged only half the world average cost of producing sugar, and bears little, if any, relationship to actual global supply and demand conditions.

About 75 percent of the world's sugar production is not "traded" on the open market. Approximately 125 million metric tons of sugar are produced annually, and most of this–about 75 percent–is sold profitably in the country where it is grown and processed or it is sold at a profit under special arrangements to other countries. This allows the remaining 25 percent to be dumped below cost of production on what is commonly called the "world sugar market."

'World dump market' poses a serious threat to American consumers and producers. This so-called world market is a dumping ground for foreign sugar sellers. It is the most price-volatile of all commodity markets. In the recent past, prices have ranged from more than 60 cents a pound in 1974, and more than 40 cents a pound in 1980, to less than 3 cents a pound in 1985. Consumers are gouged as prices rise; farmers are hurt as prices plummet, threatening ,stable U.S. supplies. U.S. sugar policy works to keep supplies stable and prices reasonable.

It should be noted that elimination of subsidies will also eliminate surplus sugar production, and the so-called "word price" (the dumped surplus) will disappear. Just like OPEC oil, sugar prices would then increase dramaticly.

21 posted on 04/16/2005 8:47:58 AM PDT by Willie Green (Go Pat Go!!!)
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To: Toddsterpatriot
Another way of getting around the high cost of sugar in the US is to use "high fructose corn syrup" in their products. Blechhhh! There's a huge difference in taste. After Quaker Oats bought Snapple, they switched from sugar to corn syrup, and the taste changed dramaticly.

Mark

22 posted on 04/16/2005 9:04:12 AM PDT by MarkL (I've got a fever, and the only prescription is MORE COWBELL!!!)
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To: Willie Green

..."sugar policy works to keep supplies stable and prices reasonable". You might add that it also makes a certain group of farmers wealthy and keeps their political friends in power. If true, this policy would be the first example of a planned economy that worked. I had always thought that planned economies were the road to serfdom. (I made that up).


23 posted on 04/16/2005 9:11:21 AM PDT by Shisan (When in doubt, win the trick.)
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To: MarkL
Fructose is also implicated in the obesity 'epidemic'. It's absorbed more slowly so a customer tends to consume more before they feel 'full'.

Soooo, what happens to the sugar price when Castro dies and we reestablish trade with Cuber?
24 posted on 04/16/2005 9:11:40 AM PDT by null and void (RFID/0110 0110 0110 - It's all in the wristâ„¢...)
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To: Eric in the Ozarks

Don't forget Eastern Montana...


25 posted on 04/16/2005 9:17:05 AM PDT by Smokin' Joe (Grant no power to government you would not want your worst enemies to wield against you.)
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To: NEBUCHADNEZZAR1961; 1rudeboy
Actually, this study doesn't take into account the higher cost of welfare, unemployement and other costs to the state due to displaced workers.

How many displaced American sugar workers would there be? 10 or 12? Saving those jobs is worth $2.5 billion a year? Is that the new math you're using?

26 posted on 04/16/2005 9:27:15 AM PDT by Toddsterpatriot (If you agree with Karl Marx, the AFL-CIO and E.P.I. please stop calling yourself a conservative!!)
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To: Shisan
If true, this policy would be the first example of a planned economy that worked. I had always thought that planned economies were the road to serfdom. (I made that up).

There is no such thing as a true, laissez-faire free market economy.
The very existance of government influences economic decisions, and all government policies and activies impact the economy, one way or another.

Your use of the term "planned economy" is extremely naive and uninformed. U.S. crop subsidies, including sugar, in no-way resemble the "planned" command economies associated with marxist communism. Instead, they merely provide legitimate market incentives to assure that our nation benefits from a bountiful and stable food supply, rather than suffer from the natural cycle of "feast or famine" that is inherent in agriculture production.

27 posted on 04/16/2005 9:27:36 AM PDT by Willie Green (Go Pat Go!!!)
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To: NEBUCHADNEZZAR1961
You guys are desperate and simplistic.

You're funny!!

28 posted on 04/16/2005 9:28:08 AM PDT by Toddsterpatriot (If you agree with Karl Marx, the AFL-CIO and E.P.I. please stop calling yourself a conservative!!)
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To: Shisan

Well, don't you know that domestic sugar production is vital for national security? What if we went to war and Cuba and Brazil decided to cut off our sugar supply? We wouldn't last a week!!


29 posted on 04/16/2005 9:29:47 AM PDT by Toddsterpatriot (If you agree with Karl Marx, the AFL-CIO and E.P.I. please stop calling yourself a conservative!!)
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To: Willie Green; NEBUCHADNEZZAR1961; 1rudeboy
'World dump market' poses a serious threat to American consumers and producers. This so-called world market is a dumping ground for foreign sugar sellers. It is the most price-volatile of all commodity markets. In the recent past, prices have ranged from more than 60 cents a pound in 1974, and more than 40 cents a pound in 1980, to less than 3 cents a pound in 1985.

And I suppose that while "dump sugar" (I just call it cheap sugar) was rising and falling that American sugar just stayed at 20 cents a pound? Wait, you mean that price also jumped around? I don't suppose you can show me a time when the "dump price" (lower price) was higher than the price for American sugar?

30 posted on 04/16/2005 9:33:06 AM PDT by Toddsterpatriot (If you agree with Karl Marx, the AFL-CIO and E.P.I. please stop calling yourself a conservative!!)
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Comment #33 Removed by Moderator

To: Shisan
Since there is an *abuse* button I will try it and see if it means anything.

Fine by me. You're free to click on it all you want.
I'm still not going to be tolerant of false and disingenuous statements.

34 posted on 04/16/2005 11:04:36 AM PDT by Willie Green (Go Pat Go!!!)
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To: Willie Green

Subsistence-level wages are slavery? Who said that, Marx?


35 posted on 04/16/2005 1:07:17 PM PDT by 1rudeboy
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To: Toddsterpatriot

Sugar is very cheap.


36 posted on 04/16/2005 4:41:46 PM PDT by A. Pole (George Orwell: "In times of universal deceit, telling the truth will be a revolutionary act.")
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To: 1rudeboy
Subsistence-level wages are slavery? Who said that, Marx?

You do not need to be Marx to see it. How many freetraders live on subsistence-level wage?

Either way, for people at the subsistence level, socialism might be a better choice.

37 posted on 04/16/2005 4:45:11 PM PDT by A. Pole (George Orwell: "In times of universal deceit, telling the truth will be a revolutionary act.")
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To: A. Pole
Sugar is very cheap.

It'd be $2.5 billion a year cheaper without the government restrictions.

38 posted on 04/16/2005 5:12:13 PM PDT by Toddsterpatriot (If you agree with Karl Marx, the AFL-CIO and E.P.I. please stop calling yourself a conservative!!)
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To: Toddsterpatriot
It'd be $2.5 billion a year cheaper without the government restrictions.

How much sugar can you eat a day? $2.5 billion a year might be much lower than the cost of consequences. And I will not be surprised if the price of sugar goes up in the long term.

BTW, I have doubts about this $2.5 billion a year.

39 posted on 04/16/2005 5:19:04 PM PDT by A. Pole (George Orwell: "In times of universal deceit, telling the truth will be a revolutionary act.")
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To: A. Pole; 1rudeboy
How much sugar can you eat a day? $2.5 billion a year might be much lower than the cost of consequences. And I will not be surprised if the price of sugar goes up in the long term.

Wow, I can only use a finite amount of sugar, so I shouldn't care that government increases my cost by 150%? By that "logic", I shouldn't care if the government boosts oil to $125 a barrel.

And I will not be surprised if the price of sugar goes up in the long term.

Really? Sugar might go up so we should pay more now?

BTW, I have doubts about this $2.5 billion a year.

Well, with your "logic", I'm sure you have some info to back up your doubts.

40 posted on 04/17/2005 7:31:28 AM PDT by Toddsterpatriot (If you agree with Karl Marx, the AFL-CIO and E.P.I. please stop calling yourself a conservative!!)
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