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Company Develops Way to Restore Cookies
Yahoo News and Associated Press ^ | April 6, 2005

Posted on 04/07/2005 8:33:32 PM PDT by bd476

NEW YORK - The company behind those floating ads that dance across Web pages has developed a way to restore the data profiles that many privacy-conscious users try to delete from their computers.

Most users don't know what they are doing when they run antispyware programs that delete the profiles, known as cookies, said Mookie Tenembaum, founder of United Virtualities Inc.

By deleting cookies, he said, users thwart efforts by Web sites to prevent the same ads from appearing over and over. Tenembaum said visitors are also forced to repeatedly enter usernames and passwords, which are sometimes stored in the profiles.

United Virtualities calls the product Persistent Identification Element. It taps a separate profile system that's found in Macromedia Inc.'s Flash and that's not generally affected by antispyware programs.

Using the product, when a Web site discovers a cookie missing, it can look for a backup in Flash and restore the cookie.

Richard M. Smith, a privacy and security consultant in Cambridge, Mass., was critical of United Virtualities.

"Companies should respect people's choices," he said, "If a consumer makes the effort of getting antispyware software, they don't want this stuff."

Macromedia responded by issuing instructions for turning the profile system off:

Instructions from Macromedia.

Tenembaum acknowledged that his product might displease what he described as the handful of knowledgeable users who had consciously deleted their cookies.

But "we cannot make everybody happy all of the time," he said. "We can make most of the people happy most of the time."


TOPICS: Business/Economy; Culture/Society; News/Current Events; Technical
KEYWORDS: computersecurity; cookies; privacy; spyware
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1 posted on 04/07/2005 8:33:33 PM PDT by bd476
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To: bd476

BD, they're combatting the deletion of cookies with PIE:

persistent identification elements.






An A for cleverness, anyway.


2 posted on 04/07/2005 8:34:42 PM PDT by Petronski (I thank God Almighty for a most remarkable blessing: John Paul the Great.)
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To: bd476

What's next?

CAKE?





Creepy A$$h01es Kompromising Everything?


3 posted on 04/07/2005 8:35:52 PM PDT by Petronski (I thank God Almighty for a most remarkable blessing: John Paul the Great.)
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To: Petronski
Variable Integrated Access Growth Resistance Accelerators. It lengthens and strengthens your system so it can deal with any holes in your security.

L

4 posted on 04/07/2005 8:38:56 PM PDT by Lurker (Remember the Beirut Bombing; 243 dead Marines. The House of Assad and Hezbollah did it..)
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To: Lurker; bd476

Creepy Online Computing Kids Seemingly Unstoppably Creating Komputer Errors Reaching Superspeed


5 posted on 04/07/2005 8:41:21 PM PDT by Petronski (I thank God Almighty for a most remarkable blessing: John Paul the Great.)
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To: bd476
Mookie Tenembaum

It's no use reading the rest of the article, that's all I will remember.

6 posted on 04/07/2005 8:42:05 PM PDT by Toto_for_breakfast
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To: bd476

I just turned this function off in my flash settings.

I think.

I must say, this is all news to me. I had no idea that the flash play had settings.


7 posted on 04/07/2005 8:43:28 PM PDT by Cicero (Marcus Tullius)
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To: Petronski

What's that spell? :)


8 posted on 04/07/2005 8:43:35 PM PDT by eddie willers
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To: Petronski

ROTFLMAO!


9 posted on 04/07/2005 8:44:53 PM PDT by Constitution Day (I've posted a total of 356 threads and 26,000+ replies.)
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To: bd476

If companies weren't sleazy and were honest and didn't try to track folks online, this wouldn't be an issue.


10 posted on 04/07/2005 8:45:39 PM PDT by Duke Nukum (King had to write, to sing the song of Gan. And I had to read. How else could Roland find the Tower?)
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To: Petronski
Ahh, gee, Petronski, you made me forget what the article was about... reaching for an animal cracker
11 posted on 04/07/2005 8:45:57 PM PDT by bd476
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To: Toto_for_breakfast
Mookie Tenembaum

That's what I get for getting all drinky and skimming the article...I missed this gem. LOL

12 posted on 04/07/2005 8:47:23 PM PDT by Petronski (I thank God Almighty for a most remarkable blessing: John Paul the Great.)
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To: eddie willers

Calamity Jane's favorite word.


13 posted on 04/07/2005 8:47:41 PM PDT by bitt (Go sell crazy somewhere else. We're all stocked up here.)
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To: Duke Nukum

I wish we could rid of junk mail too. Then imagine companies tying the junk mail to rocks and throwing them through our windows. (no pun intended).


14 posted on 04/07/2005 8:50:39 PM PDT by bd476
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To: bd476

animal cracker



Asynchronously Nodal Internet-Mounted Attacks Launching Cryptically 'Round Anonymous Cooperative Krackerz Ethernet Realms


15 posted on 04/07/2005 8:54:45 PM PDT by Petronski (I thank God Almighty for a most remarkable blessing: John Paul the Great.)
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To: bd476
Well, I just checked my machine. I found exactly one of these "Local Shared Object" thingies. It was stored below my home directory, at:
Application Data\Macromedia\Flash Player\#SharedObjects\BPUY2BS9\adx.gainesvillesun.com\ads\GS\fcu.swf
The file contained (note, I use the past tense):
Offset      0  1  2  3  4  5  6  7   8  9 10 11 12 13 14 15
00000000   00 BF 00 00 00 40 54 43  53 4F 00 04 00 00 00 00   .¿...@TCSO......
00000016   00 09 75 73 65 72 5F 64  61 74 61 00 00 00 00 00   ..user_data.....
00000032   07 73 65 65 6E 5F 31 36  01 01 00 00 0C 73 65 65   .seen_16.....see
00000048   6E 5F 31 36 5F 64 61 74  65 02 00 09 33 2F 33 31   n_16_date...3/31
00000064   2F 32 30 30 35 00                                  /2005.
Anyone care to speculate on what it means? My guess is it's recording that I've seen a certain ad on the Gainesville Sun's site.
16 posted on 04/07/2005 8:57:02 PM PDT by cynwoody
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To: cynwoody

How does one determine the difference between a historical item and a tracking item?


17 posted on 04/07/2005 8:59:30 PM PDT by bd476
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To: cynwoody

Hiding behind a shockwave file extension. Interesting.


18 posted on 04/07/2005 8:59:38 PM PDT by Petronski (I thank God Almighty for a most remarkable blessing: John Paul the Great.)
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To: Toto_for_breakfast

LOL, Mookie likes Cookies, heh heh. I see what you mean.


19 posted on 04/07/2005 9:00:45 PM PDT by bd476
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To: Petronski

LOL, stop it, sides aching.


20 posted on 04/07/2005 9:01:11 PM PDT by bd476
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