Posted on 03/03/2005 9:34:38 AM PST by Cableguy
But the focus in the February report, which ended Wednesday, focuses on the loser - CBS 4 News - which took a major tumble in audience figures compared to a year ago.The CBS- owned station, competitive in most recent audience surveys, registered huge losses, ranging from 15 to 40 percent in five of the six major local news periods. [...]
DeHaven downplayed the continuing local audience demise of the 5:30 p.m. CBS Evening News as a major reason for the severe drop in the local 5 and 6 p.m. half-hours.
"Dan Rather's newscast has been dropping dramatically," DeHaven said. "But we can't really use that as an excuse. We have to stand by our product."
The Rather-anchored weekday news registered a 7 share, compared to an 11 in February 2004.
Some affiliates are looking for alternatives. I don't know if the trend is still holding, but several knocked CBS out completely, going with Sienfeld reruns, as the ratings were better.
Put Kommie Katie in as his replacement and the numbers will stay near the bottom.
In 2000, my fellow pilots at UAL conducted a selfish slow down to force the company to give us an inflated contract. I did not participate in the slow down and spoke against it to no avail. We hurt passengers and our business suffered when many boycoted us. The union, counting on a short public memory, was unconcerned; "They will be back." they said. Then 9/11 hit while we were in this weakened position. Now we are bankrupt and I am suffering along with the rest.
So I don't wish for a Denver Post or CBS bankruptcy with a cavalier disregard for the innocents who might suffer. However, there are larger concerns. I believe that the national damage done by CBS and their ilk is serious enough to push for their reform or, if necessary, their demise, even if some innocents are unfortunately hurt in the process.
TC
I agree. The Rocky Mountain News is not any different from the Denver Post in their liberal agenda. I think they all went to the "Goebbels School of Propaganda Journalism."
When I was in Vietnam, CBS used to make me so angry with their pro VC and pro NVA coverage that I started calling them the "Communist Broadcasting System." They haven't changed at all over the years. They are beyond reform. I hope they go bankrupt.
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