He'll be paying larger fees as that company raises rates to pay its litigation costs, though.
$3 also fails to give him any incentive to support the trial lawyers in their efforts to raise the cost of doing business.
He got $3, the attorneys got $8 million. Well, the guy who got $3 but now has to pay higher costs to use that same business might just want to see a disincentive applied such that attorneys weren't so anxious to try such cases.