It does seem that in most of the commercials I've seen, it's always a smokin' hot twenty-something chick married to a fat, balding, inconsiderate, clutzy, middle-aged white guy who has trouble with complex tasks such as closing his mouth when he breathes or tucking in his shirt.
Yeah, well there's a lot of resentment out there. A lot of peoples' lives didn't turn out the way they were "supposed to." And women control a large portion of spending power...find a 35 year old woman who spends a certain portion of each day asking herself "is this all there is?" tap into the resentment and sell her soap...