The MSM can't handle public REACTION and critique of their story. For too long the MS thought reaction to the limited stories they covered where kooky old retirees who write letters to the newspapers.
I think the MSM was shocked to discover the MAJORITY of the nation is conservatie and now the MAJORITY OF POLITICAL NEWS CONSUMERS are conservative too!
It's worse than that.
They believe the news comes into existence when they report it, and that it is news BECAUSE they report it.
That's why bloggers bother them so much. They have caused the MSM to lose control of what is news. And that was about 90% of their power.
It is very difficult for those who thrived in a limited-access system to compete in a free market.