It's worse than that.
They believe the news comes into existence when they report it, and that it is news BECAUSE they report it.
That's why bloggers bother them so much. They have caused the MSM to lose control of what is news. And that was about 90% of their power.
It is very difficult for those who thrived in a limited-access system to compete in a free market.
In response, female reportereette will be getting breast implants and showing more clevage. It will be a competition to survive as a news reader.
Ugly reporters are s.o.l.