This is the MSM's new tactic. They are not happy about having lost the last election despite their absolute best efforts. Those efforts failed because of the New Media. Thus, the MSM is now seeking to eliminate the New Media. But they are not seeking to do so by winning the competition in the market place (they know they can't), instead they are going after the individuals that make up the New Media in a personal manner. Discredit and attack.
Gannon was an easy target, but I imagine that if we were to look into the personal lives and history of some of the individuals that comprise the MSM, Gannon would look like a freaking saint. Speaking of which, if the MSM wants to play this way, I have a feeling they will soon learn that the New Media can, and will, bring the guns to the OK Corral.