Posted on 02/08/2005 7:22:19 AM PST by gopwinsin04
In a statement, Jon Nesvig, president for advertising sales for Fox Broadcasting in New York said that after the GoDaddy.com spot aired the first time, 'it became obvious that its content was out of step with the other ads and programming broadcast by Fox on Super Bowl Sunday, so Fox made the decision to drop the repeat airing.'
GoDaddy.conm president Bob Parsons said that he called Fox executives to find out why his 2nd spot was not run and was told that National Football League execs 'ordered it to be pulled.'
The commercial spot was filmed to look as if Super Bowl viewers were watching Congressional hearing testimony of a buxom blonde actress before a FCC committee. When a strap on her tank top breaks, an elderly man reaches for his oxygen mask and a prim woman harrumphs, 'Cant you just wear a turtleneck?'
The ad drew wildly ranging opinions in the polls and surveys after the game. In the 17th Annual USA TV Ad Meter, it finished 28th out of 55 rated by viewers.
But in a poll conducted on cellphones by AOL, open to members and non-members, the spot finished in the top 10 at Number 6. And it finished in 3rd place in a survey by TiVo, based on the data collected from 10,000 households with its digital video recorders.
Bob Garfield of Advertising Age Magazine gave GoDaddy.com three and 1/2 stars out of a possible four. 'Sure its juvenille. But that's the point, spoofing the post Janet Jackson mood of timidity.'
(Excerpt) Read more at nytimes.com ...
I suppose having a football game NOT drenched in sexual imagery would be impossible.
You just knew someone would spoof last year's "costume malfunction".
I loved the spot. That chick sure was hot.
It was unbelievably tacky.
I thought that she was a brunette not a blond, as it says in the article.
It got old the 427 time it was shown BEFORE game day. And I still have no idea what goDaddy.com is.
'Tacky, yet refined..'
Her physique was fake, but authentic.
I wonder what they had planned for the second ad..
Yeah me too, but I just figured -"WHT I mustn't have been looking at her hair!"
You mean you want the players to stop patting each other on the buttocks?
The best spot of the day! I was praying that the other strap would break too.
I was at a sports bar so that was the first time I saw it. I'm TVless.
LOL!
Exactly.
She had twice the square area of clothing as the cheerleaders and a lot less airtime.
That's not sexual, only a perverted view would see it that way.
That and the Tobasco ad were unforgettable.
But if the cheerleaders had breasts that size, they'd all have black eyes.
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