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FR EXCLUSIVE: Superbowl -- "The Commercial" honoring the troops
spokesperson for Anheuser Busch | 2-7-05 | dfu

Posted on 02/07/2005 11:07:32 AM PST by doug from upland

This morning I spoke with a representative of Anheuser Busch about their Superbowl commercial. First, here is some background.

In a club in San Bernardino with a couple hundred Marines, wives, and friends, I watched the Superbowl. I fought back a tear at the bar as I watched the commercial that honored the troops. The Marines in that club felt proud. They appreciate knowing that we appreciate what they do for us. Hell, just buying them beer to show appreciation made them feel good.

In the 1981 Champsionship Game (not Superbowl), Joe Montana engineered an 89-yard drive at the end of the game to defeat Dallas. Dwight Clark capped it off with a leaping 6-yard reception in the end zone to advance to the Superbowl. In post season lore, it became known simply as "The Catch."

In 1986, John Elway led his team on a 98-yard march that tied Cleveland in the Championship Game. The Broncos won in overtime. It became known simply as "The Drive."

As we watched the standout commercial of troops in the airport being cheered on in the terminal as they arrived home, we hope the moment will create its own Superbowl lore. May it forever be known simply as "The Commercial."

The representative of Anheuser Busch was kind enough to return my call. I wanted to know who was behind the brilliant commercial. They will be putting out a press release today because they have received more media inquiries than they can possibly field.

Here is some of the information. The commercial was filmed at LAX. Yes, those were real military personnel from various branches who have served in Iraq. According to the spokesperson, the response to the commercial has been overwhelming and positive.

They really did something special this time. Thanks, Anheuser Busch. I will remember Superbowl 39 not for a hard fought close game, but for "The Commercial."


TOPICS: Foreign Affairs; Government; News/Current Events
KEYWORDS: ads; anheuserbusch; commercial; heroes; superbowl; superbowlads; thecommercial; troops; welcomehome
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To: KiloLima
What a wonderful user name! I haven't seen you before, maybe now I'm hitting the right threads!

pleasure meeting you as well

121 posted on 02/07/2005 5:35:07 PM PST by Revelation 911
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To: Revelation 911

No, I was referring to the libs who are whining. Like the ones in the RAT underground.


122 posted on 02/07/2005 5:36:46 PM PST by doug from upland (I would trust Stevie Wonder to give me a ride before I'd trust Ted Kennedy)
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To: doug from upland

my bad - kind regards doug


123 posted on 02/07/2005 5:38:36 PM PST by Revelation 911
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To: Revelation 911

No problem. The RATS in the underground are actually saying that the commercial is an outrage.


124 posted on 02/07/2005 5:40:03 PM PST by doug from upland (I would trust Stevie Wonder to give me a ride before I'd trust Ted Kennedy)
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To: wayoverontheright
I had some of the same hard experience in just saying Thank you, I was on Ft Hood back in October and I didn't know how well I would be received,
Well I did it I was in The PX and standing by I spec4 and I just said "Thank you for your service to our country"
He looked at me kinda strange at first and then said "It has been my pleasure to serve our Country".

It was much easier after the first time and now I really don't mind telling our service people thanks. Living just outside of San Antonio I run into a lot of service men and women.

I just don't want them to think we don't care about their service. I am teaching my 3 girls the same to always thank a person in Military uniform for their service and I pray they teach their children the same.
125 posted on 02/07/2005 5:51:27 PM PST by Rightly Biased (I believe If you can't say something good about somebody your probably talking about Hillary Clinton)
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To: So Cal Rocket

that commerical was great....everytime I've seen a military member while travelling lately I make it a point to walk up to them\, shake their hand, give them a hug and thank them for protecting all of us. my nephew has put in two tours over there (Afganistan and Iraq) and he gets so embarrassed when I hug him and thank him....he's my heart and i'm so very proud of him and all the other kids who are taking the fight over there rather than the fight coming here!


126 posted on 02/07/2005 6:26:38 PM PST by BamaDi
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To: doug from upland

Similar story here. I served in Vietnam on a Coast Guard patrol cutter and spent two weeks shy of a year living and working on the boat. We served alongside the Swift Boats though our patrol areas were slightly further offshore. When I returned to the US and due to the protests just beginning to get ugly (Kerry was just coming into Vietnam the month I left), it was suggested that we change into civilian clothes before being sent to Oakland or San Francisco airports for the final leg home. I imagine the level of hate toward our servicemen was at a fever pitch in 1970 after Kerry pulled his crap. But all of this was long forgetten by most of us who, unlike JFnK, moved on with our lives.

This past August and September I found myself remembering my service as the Swift Boat Vets began their campaign to tell the truth about Kerry. I went to DC to the September rally in support of the vets who were exposing Kerry's lie. While there, I met John O'Neill who graciously signed my copy of his book with a personal note remembering our service at the same base in Vietnam.

This commercial shows how different our troops are treated. Even though Kennedy, Boxer, Kerry, Biden, Hillary, etc. try to say they honor the troops and not the policy, we and those serving today know their real agenda is pretty much the same as it was back then -- the US is the aggressor and the enemy of "oppressed peoples" everywhere, and is always wrong in taking actions that support freedom and choice for captive peoples.


127 posted on 02/07/2005 7:04:37 PM PST by CedarDave (Democrats don't speak -- they rant!)
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To: CedarDave

Thanks for the story and service, CD.


128 posted on 02/07/2005 7:09:44 PM PST by doug from upland (I would trust Stevie Wonder to give me a ride before I'd trust Ted Kennedy)
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To: doug from upland

Thank you for your bringing to light the details of the commercial. Do you have a song for this one?


129 posted on 02/07/2005 7:17:57 PM PST by CedarDave (Democrats don't speak -- they rant!)
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To: CedarDave
No song for this, but I think you will like SEMPER FI. Uncleshag is going to do an MP3 of this one when he gets a chance.
130 posted on 02/07/2005 7:25:56 PM PST by doug from upland (I would trust Stevie Wonder to give me a ride before I'd trust Ted Kennedy)
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To: doug from upland
From Michelle Malkin.com

I work for American Airlines at DFW airport and have seen this scene repeated every time we have a military flight arrive here (they all arrive either here or BWI) and the soldiers disperse to take their connecting flights home. Just four days ago I had 37 soldiers returning from Iraq on R and R on our flight. As I made the boarding announcements, I told the other passengers that we had young men and women who were really anxious to get home and we were going to allow them to board first and get settled in before beginning general boarding. As the soldiers stepped up to walk down the jetbridge, everyone in the waiting area clapped. Passengers hurrying to their next flight, airport employees and crew members all stopped and joined in.

One young girl whistled really loud and long. The soldiers loved it. They were grinning and waving to everyone. One of the last ones to board asked if he could hug me. As he did he said, "We came from Mosul two days ago. We were getting shot at up until the time we left there. You have no idea what your kindness and this recognition means to all of us." I replied, "No, thank you. You have no idea what your service and sacrifice means to all of us here!"

As I looked around, I saw tears in many eyes. It was a brief, great moment. We love honoring these young men and women in this small way.

131 posted on 02/07/2005 7:30:11 PM PST by handy (Forgive me this day, my daily typos...The Truth is not a Smear!)
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To: doug from upland

Thanks. Just sent an e-mail to A-B thanking them for the tribute.


132 posted on 02/07/2005 7:30:26 PM PST by CedarDave (Democrats don't speak -- they rant!)
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To: handy

Just WOW!!


133 posted on 02/07/2005 7:31:45 PM PST by CedarDave (Democrats don't speak -- they rant!)
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To: Stashiu
Seeing our troops get the welcome that they deserve is bittersweet for me. I feel very happy for them. However, it does bring back a lot of memories for me. It brings me to tears when I think of the lives wasted on our return. The battle scars were bad enough. The reception on our return pushed a lot of us over the abyss.

Hey Stashiu, I appreciate you. Welcome back and thank you!



134 posted on 02/07/2005 7:38:07 PM PST by handy (Forgive me this day, my daily typos...The Truth is not a Smear!)
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To: Stashiu

I loathe the left for what they did to you guys. The mainstream media piled on and they got away with it.


135 posted on 02/07/2005 7:41:51 PM PST by doug from upland (I would trust Stevie Wonder to give me a ride before I'd trust Ted Kennedy)
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To: Stashiu

Stashiu: It's because of the sacrifice and dedication of you and your buddies that we are able to post our thoughts here, and we can never thank you enough.

Whenever I see anyone wearing a Vietnam Veteran's cap I make it a point to go up to them and thank them for their service, to let them know their sacrifice is appreciated. I have met some really neat men who always thank me. We will never forget all of you! God Bless you and those you left behind. I've been to the Wall twice and it's overwhelming. And what a surprise to see large crates on one of the Alaskan Ferries stamped "The moving Vietnam wall"--your tribute is getting around!

Seeing your posts brings back memories for me--that's what my Polish grandmother called my father over 40 years ago. Thanks for the memory!


136 posted on 02/07/2005 8:24:27 PM PST by GoldwaterChick
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To: doug from upland

Yep, I was so impressed with the commercial, I've decided to drink bud on a more regular basis.


137 posted on 02/07/2005 8:31:16 PM PST by One Dight
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To: One Dight

I would have had a third yesterday, but I was driving home after the game.


138 posted on 02/07/2005 8:36:37 PM PST by doug from upland (I would trust Stevie Wonder to give me a ride before I'd trust Ted Kennedy)
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To: Allegra

Good Morning!! Let the troops know that the Anheuser-Busch commercial featuring the servicemen and women returning to the USA was the top rated Superbowl commercial this year. Links to the commercial are on the current thread and on another FR thread here:

http://www.freerepublic.com/focus/f-news/1338257/posts


139 posted on 02/07/2005 8:39:53 PM PST by CedarDave (Democrats don't speak -- they rant!)
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To: CedarDave
Good Morning!! Let the troops know that the Anheuser-Busch commercial featuring the servicemen and women returning to the USA was the top rated Superbowl commercial this year.

Good (wee hours of the) morning to you!

Oh, the troops know about the tribute and even they got misty-eyed when it came on.

There was a Super Bowl party for the troops when pre-game coverage started live at 2 a.m. here and then another one yesterday with a replay shown during a more civilized hour for us. Both were heavily attended.

I rarely miss an opportunity to tell our troops about all the support they receive back home. They usually act kind of embarrassed and "aw, shucks," but I tell 'em anyway. ;-)

140 posted on 02/07/2005 10:40:31 PM PST by Allegra ("They Just Love to Walk in the Middle of the Road!")
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