Posted on 01/27/2005 5:23:26 PM PST by atomic_dog
SAN FRANCISCO (Reuters) - Recent trademark filings from Intel Corp. (INTC.O: Quote, Profile, Research) are raising speculation that the world's largest chip maker may be preparing to create a new global brand. The question is, what does VIIV mean?
"Intel Inside VIIV" and "Intel VIIV" were filed as U.S. trademarks last month by the Santa Clara, California-based chip maker, known for its Pentium and Centrino brands. A square graphic, resembling an inkblot or a starfield, was also filed around the same time.
Intel watchers have a few hypotheses on the meaning of VIIV. One is that the letters are Roman numerals standing for 6 and 4, as in 64-bit technology, a feature that Intel is introducing in its chips this year.
Another is that VIIV will appear in a more stylized form as the logo for the company's new dual-core chips, which are the equivalent of two chips in one. Two letter V's, separated by two lines, could represent the two cores of a Pentium 5 chip.
Of course, the trademark for VIIV, which Intel also filed in Asia and Europe, could be something else altogether, or nothing at all. (Intel's rival Advanced Micro Devices Inc. (AMD.N: Quote, Profile, Research) filed trademarks for Forton, Adepton, Tegron, Metaron, and Vanton but doesn't making chips with those brand names.)
(Excerpt) Read more at today.reuters.com ...
The best R&D investment he's EVER done.
And made a handsome profit on it, didn't he? Plus got the Feds to ease up on his backside.
Obviously a logo for Verb Intransitive, Intra-Venous.
But, to stylize it, they left out the comma and the dash...
Xerox PARC?
Apple paid for the rights and used the ideas. And invented a heck of a lot on top of it.
Wingdings:
VIIV
I don't think the prime mover was money. I think he wanted the feds off of his back real bad. He knew the feds would back off if he did that. :-)
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