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Intel's Mystery Mark, VIIV, Sparks Intrigue
Reuters.com ^ | Wed Jan 26, 2005 | Daniel Sorid

Posted on 01/27/2005 5:23:26 PM PST by atomic_dog

SAN FRANCISCO (Reuters) - Recent trademark filings from Intel Corp. (INTC.O: Quote, Profile, Research) are raising speculation that the world's largest chip maker may be preparing to create a new global brand. The question is, what does VIIV mean?

"Intel Inside VIIV" and "Intel VIIV" were filed as U.S. trademarks last month by the Santa Clara, California-based chip maker, known for its Pentium and Centrino brands. A square graphic, resembling an inkblot or a starfield, was also filed around the same time.

Intel watchers have a few hypotheses on the meaning of VIIV. One is that the letters are Roman numerals standing for 6 and 4, as in 64-bit technology, a feature that Intel is introducing in its chips this year.

Another is that VIIV will appear in a more stylized form as the logo for the company's new dual-core chips, which are the equivalent of two chips in one. Two letter V's, separated by two lines, could represent the two cores of a Pentium 5 chip.

Of course, the trademark for VIIV, which Intel also filed in Asia and Europe, could be something else altogether, or nothing at all. (Intel's rival Advanced Micro Devices Inc. (AMD.N: Quote, Profile, Research) filed trademarks for Forton, Adepton, Tegron, Metaron, and Vanton but doesn't making chips with those brand names.)

(Excerpt) Read more at today.reuters.com ...


TOPICS: Business/Economy; News/Current Events; US: California
KEYWORDS: chips; cpu; intel; siliconvalley
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To: El Gran Salseron
ol' Bill stepped up and bought $150 mil of non-voting apple stock.

The best R&D investment he's EVER done.
And made a handsome profit on it, didn't he? Plus got the Feds to ease up on his backside.

21 posted on 01/27/2005 6:15:41 PM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: atomic_dog
VIIV

Obviously a logo for Verb Intransitive, Intra-Venous.

But, to stylize it, they left out the comma and the dash...

22 posted on 01/27/2005 6:41:46 PM PST by okie01 (The Mainstream Media: IGNORANCE ON PARADE)
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To: Izzy Dunne

Xerox PARC?


23 posted on 01/27/2005 6:48:32 PM PST by kenth (my dog ate my tagline)
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To: kenth
Yeah, what about it?

Apple paid for the rights and used the ideas. And invented a heck of a lot on top of it.

24 posted on 01/27/2005 6:56:00 PM PST by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Duke Nukum; Quix; Jeremiah Jr
Obviously, it's the Mark of the Beast.

Wingdings:

VIIV

25 posted on 01/27/2005 7:06:48 PM PST by Thinkin' Gal
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Comment #26 Removed by Moderator

To: Izzy Dunne
"And made a handsome profit on it, didn't he? Plus got the Feds to ease up on his backside."

I don't think the prime mover was money. I think he wanted the feds off of his back real bad. He knew the feds would back off if he did that. :-)

27 posted on 01/28/2005 7:42:28 AM PST by El Gran Salseron ( The replies by this poster are meant for self-amusement only. Read at your own risk. :-))
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To: atomic_dog
For some reason "VIIV" brought to mind the logo from "1984" - crossed I and V:


28 posted on 01/28/2005 9:02:46 AM PST by Fitzcarraldo
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To: atomic_dog
And that brings to mind Mac's "Big Brother" ad:


29 posted on 01/28/2005 9:08:17 AM PST by Fitzcarraldo
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To: atomic_dog

30 posted on 01/28/2005 9:10:43 AM PST by Fitzcarraldo
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