Posted on 01/25/2005 5:20:34 PM PST by ChristianDefender
In a 180-degree switch, Rolling Stone has decided to accept an advertisement from a Bible publisher after first rejecting it.
Two weeks ago, the entertainment magazine decided not to run a planned ad from publisher Zondervan for Today's New International Version Bible.
The ad reads: "In a world of almost endless media noise and political spin, you wonder where you can find real truth. Well, now there's a source that's accurate, clear and reliable. It's the TNIV Today's New International Version of the Bible. It's written in today's language, for today's times and it makes more sense than ever."
At the time of the rejection, Kent Brownridge, general manager for Wenner Media, Rolling Stone's parent company, told USA Today that the Zondervan ad "doesn't quite feel right in the magazine."
"The copy is a little more than an ad for the Bible," Mr. Brownridge added. "It's a religious message that I personally don't disagree with."
Yesterday, Zondervan received a contract from the magazine for the half-page ad, which will run in Rolling Stone's Feb. 24 edition.
Lisa Dallos, spokeswoman for Wenner Media, said in a statement: "We have addressed the internal miscommunications that led to the previous misstatement of company policy and apologize for any confusion it may have caused."
"We're thrilled that they've decided to accept our ad for the TNIV," Doug Lockhart, Zondervan's executive vice president of marketing, is quoted by AP as saying.
Grand Rapids-based Zondervan is the nation's largest Bible publisher. Its Today's New International Version is set for release as early as Feb. 1.
Months ago, Zondervan bought ad space in Rolling Stone, Modern Bride, The Onion, MTV.com and AOL, hoping to appeal to the 18-34 age demographic.
Rolling Stone afraid of conservative backlash?
Translation:
Oh crap, they caught us! Better put it in before it affects circulation....
I suspect that what you mention is not the only problem with this "translation."
Who in God's name cares?
The publicity will sell far more magazines than it ever would have it they published the ad in the first place.
From what I have seen, this is a lousy translation. The NIV was already infected by trendiness, but this TNIV update is worse, because it has been supervised by the gender police. Zondervan is a reputable publisher of Protestant religious books. I think they've made a mistake with this one.
The name itself suggests it. New & Improved, like laundry detergent.
No, they are rightly afraid of getting their pants sued off for religious discrimination. I for one wish they haven't caved.
Well, I don't personally disagree with this decision. I guess the guy couldn't bring himself to say that he agrees.
Lisa Dallos, spokeswoman for Wenner Media, said in a statement: "We have addressed the internal miscommunications that led to the previous misstatement of company policy and apologize for any confusion it may have caused."
----
She can really shovel it.
The deal here is that the TNIV is a liberal politically corrected translation
"The deal here is that the TNIV is a liberal politically corrected translation"
Yes, but consider the audience. If this version can snag a few Rolling Stone readers to the Christian side, even if little by little, it's better than not making the attempt because you think the version is a little too liberal. Believe me, the Rolling Stone mag's readers are even more liberal. Step by step.
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