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Rolling Stone flip-flops, accepts Bible ad
World Net Daily ^ | 01-26-05 | WND

Posted on 01/25/2005 5:20:34 PM PST by ChristianDefender

In a 180-degree switch, Rolling Stone has decided to accept an advertisement from a Bible publisher after first rejecting it.

Two weeks ago, the entertainment magazine decided not to run a planned ad from publisher Zondervan for Today's New International Version Bible.

The ad reads: "In a world of almost endless media noise and political spin, you wonder where you can find real truth. Well, now there's a source that's accurate, clear and reliable. It's the TNIV – Today's New International Version of the Bible. It's written in today's language, for today's times – and it makes more sense than ever."

At the time of the rejection, Kent Brownridge, general manager for Wenner Media, Rolling Stone's parent company, told USA Today that the Zondervan ad "doesn't quite feel right in the magazine."

"The copy is a little more than an ad for the Bible," Mr. Brownridge added. "It's a religious message that I personally don't disagree with."

Yesterday, Zondervan received a contract from the magazine for the half-page ad, which will run in Rolling Stone's Feb. 24 edition.

Lisa Dallos, spokeswoman for Wenner Media, said in a statement: "We have addressed the internal miscommunications that led to the previous misstatement of company policy and apologize for any confusion it may have caused."

"We're thrilled that they've decided to accept our ad for the TNIV," Doug Lockhart, Zondervan's executive vice president of marketing, is quoted by AP as saying.

Grand Rapids-based Zondervan is the nation's largest Bible publisher. Its Today's New International Version is set for release as early as Feb. 1.

Months ago, Zondervan bought ad space in Rolling Stone, Modern Bride, The Onion, MTV.com and AOL, hoping to appeal to the 18-34 age demographic.


TOPICS: News/Current Events
KEYWORDS: ads; bible; flipflop; rollingstone; terror
Better late than never.
1 posted on 01/25/2005 5:20:34 PM PST by ChristianDefender
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To: ChristianDefender

Rolling Stone afraid of conservative backlash?


2 posted on 01/25/2005 5:23:07 PM PST by Dustin Hawkins (Friends Dont let Friends Date Democrats www.dustinmhawkins.com)
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To: ChristianDefender
Site Meter
The problem with this translation is that it is a "gender neutral" translation - which completely changes the meaning of several important passages...
3 posted on 01/25/2005 5:23:40 PM PST by KMC1
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To: ChristianDefender
"We have addressed the internal miscommunications that led to the previous misstatement of company policy and apologize for any confusion it may have caused."

Translation:

Oh crap, they caught us! Better put it in before it affects circulation....

4 posted on 01/25/2005 5:24:34 PM PST by Nachum
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To: KMC1
The problem with this translation is that it is a "gender neutral" translation - which completely changes the meaning of several important passages...

I suspect that what you mention is not the only problem with this "translation."

5 posted on 01/25/2005 5:25:39 PM PST by Cboldt
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To: ChristianDefender

Who in God's name cares?


6 posted on 01/25/2005 5:25:40 PM PST by CBart95
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To: ChristianDefender

The publicity will sell far more magazines than it ever would have it they published the ad in the first place.


7 posted on 01/25/2005 5:32:36 PM PST by OldFriend (America's glory is not dominion, but liberty.)
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To: ChristianDefender
I'm on the fence on this issue.The Christian side of me was upset with Rolling Stone for not taking the ad.But the side of me that says that Rolling Stone is privately owned and can decide on their own what to take or not, is a little stronger.
8 posted on 01/25/2005 5:33:07 PM PST by alienken (Bumper sticker idea- We have God in heaven & a Texan in the whitehouse,LIFE IS GOOD!!)
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To: ChristianDefender

From what I have seen, this is a lousy translation. The NIV was already infected by trendiness, but this TNIV update is worse, because it has been supervised by the gender police. Zondervan is a reputable publisher of Protestant religious books. I think they've made a mistake with this one.

The name itself suggests it. New & Improved, like laundry detergent.


9 posted on 01/25/2005 5:33:18 PM PST by Cicero (Marcus Tullius)
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To: Dustin Hawkins
Rolling Stone afraid of conservative backlash?

No, they are rightly afraid of getting their pants sued off for religious discrimination. I for one wish they haven't caved.

10 posted on 01/25/2005 5:34:06 PM PST by Always Right
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To: KMC1
The problem with this translation is that it is a "gender neutral" translation - which completely changes the meaning of several important passages...

Isn't that the problem with every translation for well over a thousand years now.....
11 posted on 01/25/2005 5:35:39 PM PST by af_vet_rr
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To: ChristianDefender

Well, I don't personally disagree with this decision. I guess the guy couldn't bring himself to say that he agrees.


12 posted on 01/25/2005 5:37:31 PM PST by aroostook war
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To: ChristianDefender
So they have a change of heart and have "flip-flopping" thrown at them.
13 posted on 01/25/2005 5:45:08 PM PST by JoJo Gunn (More than two lawyers in any Country constitutes a terrorist organization. ©)
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To: ChristianDefender

Lisa Dallos, spokeswoman for Wenner Media, said in a statement: "We have addressed the internal miscommunications that led to the previous misstatement of company policy and apologize for any confusion it may have caused."
----
She can really shovel it.


14 posted on 01/25/2005 6:48:58 PM PST by Finalapproach29er (I can no longer discern reality from satire on this site. America is losing her common sense.)
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To: ChristianDefender

The deal here is that the TNIV is a liberal politically corrected translation


15 posted on 01/25/2005 10:25:03 PM PST by eclectic (Liberalism is a mental disorder)
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To: eclectic

"The deal here is that the TNIV is a liberal politically corrected translation"

Yes, but consider the audience. If this version can snag a few Rolling Stone readers to the Christian side, even if little by little, it's better than not making the attempt because you think the version is a little too liberal. Believe me, the Rolling Stone mag's readers are even more liberal. Step by step.



16 posted on 01/25/2005 11:14:43 PM PST by flaglady47
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