When you look at this, you can see it is Bush being the way he usually is: self deprecating and modest. The weird spin comes from Roto-Rooters, which likes to do selective quotes surrounded by heavy editorializing.
As for the preachers of hate having a more aggressive "diplomacy" than the good guys, he's right - mainly because they get the support of the world press and media, and we don't. That's something that we should try to change, although I honestly don't know how anybody could ever get the press to be favorable or even fair about the US.