From a marketing point of view, Christians, as a group, are not distinct enough to be targetted. How do you put together a marketing plan that will attract both evangelicals and Catholics, for example?
Homosexuals, on the other hand, are much more easily targetted by marketing. Plus, based on their average level of education, disposable income etc., they're a pretty attractive group from a marketting perspective.
Because you and I both know the truth, but you don't want to admit it so you waste both of our time nitpicking, I'll make it easy on you: There are approximately 100 times as many Catholics in this country as there are homosexuals. Why no CATHOLIC week?