You know, when we have copy written for marketing purposes, it *ALL* boils down to effective thought-bites...period. Most people comprehend 8th grade level thought-bites. That's how Bush won in fact. You in fact can see Hitlery's team starting to do the exact same thing.
Great post!
Bingo. Marketing is the key word. Corporations and politicians pay 100s of thousands of dollars to put out carefully crafted 60 second messages, to mold opinion and drive consumer behavior.
And every once in a while, we peons get lucky, and a story just lends itself to becoming a natural thought-bite. Like Kerik's illegal nanny, living in the home of the (almost) homeland security director.