Bingo. Marketing is the key word. Corporations and politicians pay 100s of thousands of dollars to put out carefully crafted 60 second messages, to mold opinion and drive consumer behavior.
And every once in a while, we peons get lucky, and a story just lends itself to becoming a natural thought-bite. Like Kerik's illegal nanny, living in the home of the (almost) homeland security director.
...he who can seize on effective thought-bites in a timely manner seems to win.
Isn't that amazing. The more I look at that statement, I see how hideously brazen he is.