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WING MAN BESTS HOOTERS (battle of the breastrants a bust for Hooters)
NY POST ^ | December 4, 2004 | RICHARD WILNER

Posted on 12/04/2004 1:23:49 AM PST by Liz

A federal jury has stripped Hooters waitresses of any legal protection their skimpy uniforms may have afforded, allowing a rival Florida wings chain to continue to dress its waitresses in equally skimpy outfits.

The Orlando, Fla., jury also ordered Hooters to pay the rival, a 16-restaurant chain called Ker's Winghouse owned by former Dallas Cowboys standout lineman Crawford Ker, $1.2 million in damages because Hooters filed suit six years after promising to take all disagreements between the two companies to arbitration.

Hooters tried to bar Winghouse waitresses from wearing their skimpy black shorts and T-shirts by claiming the orange-and-white-clad female staff was the company's Ronald McDonald icon.

.....during the three-week trial, defense lawyer Don Conwell got a Hooters marketing executive to admit on the stand that the busty wait staff were more of a marketing concept used to lure 25- to 49-year old-men into the eateries.......

Businesses can't legally protect marketing plans.

In the battle of the so- called "breastrants," Hooters also attempted to convince the jury that its success was tied to its wood- weave plates and that Winghouse was copying the plates, thus confusing patrons as to which restaurant they were in.

A 20-year Hooters waitress-turned-executive, however, pointed out from the stand that the two companies' interiors were very distinct, with each Winghouse featuring an island bar and pool tables, which Hooters do not.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Culture/Society; Extended News
KEYWORDS: breastwars; greathooters; hooters; whogivesahoot
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To: Liz
Please, guys, let's keep it family-oriented. No pics, huh?

OK. Here's me and my son with the girls from Hooter's in Mechanicsburg, PA.


61 posted on 12/04/2004 6:39:35 AM PST by airborne (God bless and keep our fallen heroes.)
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To: Liz
This is a legitimate business story with important issues dealing with marketing and trademarks.

hooter's has lost this legal battle before. For example, 'Melon's' in Myrtle Beach, SC.

62 posted on 12/04/2004 6:52:56 AM PST by airborne (God bless and keep our fallen heroes.)
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To: airborne

Wise guy.


63 posted on 12/04/2004 7:00:24 AM PST by Liz
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To: Liz

LOL.... breastarants, eh? The inside joke is you can eat hot wings and look at breasts. :)


64 posted on 12/04/2004 7:03:29 AM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives On In My Heart Forever)
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To: leadpenny

That is just sick.


65 posted on 12/04/2004 7:09:36 AM PST by tai-pan (I knew you either had a plan, was thinkin of a plan or was thinkin of thinkin of a plan)
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To: goldstategop

Who sad you can't have everything?


66 posted on 12/04/2004 7:11:39 AM PST by Liz
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To: Liz

oh for crying out loud...they wanted to register "slutty" as a trademark?

They honestly thought they could keep other restaurants from letting their staff dress like hookers??


67 posted on 12/04/2004 7:11:57 AM PST by melbell (groovy)
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To: tai-pan

You have Hooters appetizers at your nearest supermarket if you don't feel like oogling. So there is a choice! Ain't America great? <grin


68 posted on 12/04/2004 7:12:34 AM PST by goldstategop (In Memory Of A Dearly Beloved Friend Who Lives On In My Heart Forever)
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To: melbell

No accounting for taste......... in wings or sluts.


69 posted on 12/04/2004 7:14:09 AM PST by Liz
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To: melbell; Liz

Yeah,
Like, it is sooooo family :)

"Son! We agree that your sister has great hooters, but not near as nice as your mother's melons!"

I guess denial ain't just a river in Egypt.

'Sides, their wings are AWFUL!

(Which just goes to show that testosterone in overdrive does effect taste buds ;) )


70 posted on 12/04/2004 7:16:45 AM PST by najida (Aunt to The Cutest Baby Girl in the World! (Come on and name her already Bro!))
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To: goldstategop

The greatest nation on the planet.


71 posted on 12/04/2004 7:21:14 AM PST by tai-pan (I knew you either had a plan, was thinkin of a plan or was thinkin of thinkin of a plan)
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To: Liz
No pics, huh?

Hey, I'll post a picture of a nice pair of hooters any time I like!


72 posted on 12/04/2004 7:21:19 AM PST by Larry Lucido
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To: airborne

Sweeeeeet. A real Rockwell moment. Reminds me of when my dad got me a subscription to Playboy, back in his pre-saved days.


73 posted on 12/04/2004 7:24:33 AM PST by tai-pan (I knew you either had a plan, was thinkin of a plan or was thinkin of thinkin of a plan)
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To: Liz
Someone should sue em for underexposure


74 posted on 12/04/2004 7:26:20 AM PST by Leroy S. Mort (Falcons - the Red States Team)
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To: Liz
If Hooters had any marketing smarts they'd come out with their own brand of Viagra.........made with hot sauce.

I think that's the general reaction to their hot stuff.

75 posted on 12/04/2004 7:30:59 AM PST by gitmo (Thanks, Mel. I needed that.)
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To: Larry Lucido

Cute, real cute. LOL.


76 posted on 12/04/2004 7:36:46 AM PST by Liz
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To: Leroy S. Mort

Yeah, but them's are thong sweats.


77 posted on 12/04/2004 7:39:04 AM PST by Liz
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To: najida
.... their wings are AWFUL! (Which just goes to show that testosterone in overdrive does effect taste buds....

I think you oughta go for a Kinsey Foundation grant to research it.

78 posted on 12/04/2004 7:41:45 AM PST by Liz
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To: Liz
Yeah, but them's are thong sweats.

I get the thong sweats every time I go to Hooters (and a chest cold too)

79 posted on 12/04/2004 7:47:14 AM PST by Leroy S. Mort (Falcons - the Red States Team)
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