"Tru Warier" is the name or Ron Artest's record company. So he was getting a little free publicity with his peeps by wearing it on TV this morning. The music bizz is going to have to pay the bills for the next few months, so he is just building the business.
The sad thing is, he'll probably wind up selling so many records he'll make his NBA salary look like chump change.
I didn't know, but kind of assumed, that True Warier had to do with his music. In any case, I'd expect you'd agree that only someone who has no clue about public relations, or doesn't care what society at large thinks of him, would have worn that shirt on this occasion.