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TiVo Will No Longer Skip Past Advertisers
LA Times ^ | 17 November 2004 | Gina Piccalo

Posted on 11/17/2004 10:31:03 AM PST by ShadowAce

When it debuted in 1999, TiVo revolutionized the TV experience by wresting control of screen time from advertisers, allowing viewers to record shows and skip commercials. TiVo's slogan said it all: "TV your way."

Behind the scenes, though, TiVo was courting advertisers, selling inroads to a universe most customers saw as commercial-free. The result is a groundbreaking new business strategy, developed with more than 30 of the nation's largest advertisers, that in key ways circumvents the very technology that made TiVo famous.

(Excerpt) Read more at latimes.com ...


TOPICS: Business/Economy; Technical
KEYWORDS: efftivo; tivo
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1 posted on 11/17/2004 10:31:04 AM PST by ShadowAce
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To: ShadowAce

I have never used TIVO, is this saying you can no longer just fast forward through commercials?


2 posted on 11/17/2004 10:31:55 AM PST by smith288 (I have posted over 10,000 times. The more I post, the more intelligent you become!)
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To: ShadowAce

So in other words, Tivo has become worthless.


3 posted on 11/17/2004 10:32:38 AM PST by cripplecreek (I come swinging the olive branch of peace.)
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To: ShadowAce

They were talking about this on the radio this morning. Evidently when you fast forward a ad pops up. I can't believe thi, if they implement this I will cancel my tivo subscription.


4 posted on 11/17/2004 10:33:02 AM PST by MasterBetty
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To: MasterBetty
I can't believe thi[s], if they implement this I will cancel my tivo subscription.

Yep--time to build my own PVR.

5 posted on 11/17/2004 10:34:23 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: ShadowAce

Dang.

Up until now my Tivo was my most beloved material possession. Oh, the humanity.


6 posted on 11/17/2004 10:35:54 AM PST by osboy
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To: ShadowAce
http://www.mythtv.org/
7 posted on 11/17/2004 10:36:02 AM PST by Doug Loss
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To: rdb3; chance33_98; Calvinist_Dark_Lord; Bush2000; PenguinWry; GodGunsandGuts; CyberCowboy777; ...

Tech Ping


8 posted on 11/17/2004 10:36:28 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: ShadowAce

My ReplayTV 5040 skips commercials automatically. Best feature ever.


9 posted on 11/17/2004 10:36:59 AM PST by Cooter
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To: ShadowAce

The headline is misleading. We'll still be able to fast forward through commercials. TiVo absolutely rocks. My wife and I love it, because we watch many shows on our schedule, not the networks. If you spend any time at all watching TV, it's well worth the money IMHO.


10 posted on 11/17/2004 10:37:19 AM PST by You Dirty Rats (31 Red States - All Your Senate Are Belong To Us!!)
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To: ShadowAce

TIVO Hackers....Start Your Engines!


11 posted on 11/17/2004 10:40:01 AM PST by AreaMan
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To: You Dirty Rats

Yes, but you will then be forced to see an ad banner while you're fast forwarding.

Here's the line in the article that gets me:

"The tags proved so lucrative for TiVo, and so popular with viewers, that the Alviso, Calif.-based company expanded their capabilities significantly"

WHO are these people? the same peopel that buy from telemarketers and keep them in business I bet. Gah!


12 posted on 11/17/2004 10:40:19 AM PST by osboy
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To: MasterBetty

Pity the poor sap who paid $299 for the lifetime subscription!


13 posted on 11/17/2004 10:40:22 AM PST by newgeezer (Just my opinion, of course. Your mileage may vary. You have the right to be wrong.)
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To: All

Within weeks, instructions for hacking your Tivo will appear online.


14 posted on 11/17/2004 10:40:59 AM PST by rwfromkansas ("War is an ugly thing, but...the...feeling which thinks nothing worth a war, is worse." --J.S. Mill)
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To: ShadowAce

TiVo becomes just another VCR.


15 posted on 11/17/2004 10:41:23 AM PST by lilylangtree (Veni, Vidi, Vici)
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To: osboy

There are other alternatives.


16 posted on 11/17/2004 10:41:24 AM PST by rwfromkansas ("War is an ugly thing, but...the...feeling which thinks nothing worth a war, is worse." --J.S. Mill)
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To: ShadowAce
Great. I just got a DirecTV TiVo two weeks ago.

FF commercials and get a pop-up? You've got to be kidding. Either there will be a hack or TiVo will lose it's entire customer base.

17 posted on 11/17/2004 10:41:57 AM PST by atomicpossum (I am the Cat that walks by himself, and all places are alike to me.)
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To: rwfromkansas
Too late--there's already a small cottage industry based on exactly that.

Where do you think TiVO gets their technology from?

18 posted on 11/17/2004 10:42:21 AM PST by ShadowAce (Linux -- The Ultimate Windows Service Pack)
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To: ShadowAce

Hmmmm. My Dish Network DVR just looks better and better.


19 posted on 11/17/2004 10:42:53 AM PST by glock rocks (somebody had to say it.)
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To: glock rocks
Hmmmm. My Dish Network DVR just looks better and better.

I got a TiVo recently. I have to say that my mother-in-law's DishNetwork DVR is more intuitive, more straightforward, and less obnoxious. Plus it's hard drive is huge.

20 posted on 11/17/2004 10:44:49 AM PST by atomicpossum (I am the Cat that walks by himself, and all places are alike to me.)
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