Posted on 11/13/2004 10:12:18 PM PST by quantim
LOS ANGELES (AP) — The Internet will change the way news is provided to the world by giving consumers the power to demand and receive any sports score, analysis or breaking story instantly, the head of the world's largest news organization said.
Newspapers, TV broadcasts and even fancy Web pages will have less meaning as people use Web-surfing programs and recording devices to pick and choose items from various providers, said Tom Curley, president and chief executive officer of The Associated Press. In the new media age, people will be able to dictate exactly what news they want, when they want it and on which electronic devices they want to receive it, he said.
In the world of personalized news, "the content comes to you; you don't have to come to the content," Curley said Friday. "So, get ready for everything to be 'Googled,' 'deep-linked' or "Tivo-ized.'"
Even though newspapers and TV are losing readers and viewers, there is a vast market of "news enthusiasts" on the Internet that can be reached if old-style media are willing to make some changes, Curley told the Online News Association conference Friday in Hollywood.
"You have to let the content flow where the users want to go, and attach your brand — and maybe advertising and e-commerce — to those free-flowing 'atoms'" of information, Curley said.
A recent study that found 29 percent of Internet users — about 43 million people — go online to get news three or more times per week, Curley said.
The advent of high-speed, always-on broadband Internet access is leading to changes in how news is covered. Curley said.
The AP, for example, is expanding the depth of its reporting by adding headlines, statistics, analysis and related stories that can be accessed online.
Stephanie Busack, 22, a journalism student at Ohio University who attended the conference, said she gets most of her news online.
"I just go to the Web sites, basically ... it's right there, everything you need to know," she said. "I don't like reading newspapers."
Curley also touched on Internet users who disseminate news and ideas through Web logs, citing one recent estimate that there are 4 million "bloggers" making 400,000 posts per day.
"That works out to roughly 16,000 posts an hour, or about as many stories as the AP sends out in an entire day," he said. "It will get even tougher to be heard above the roar of the Internet crowd, and the business bets will have to be for greater stakes."
Still, Curley predicted current news giants will survive.
"The bloggers need a baseline of facts and professional analysis on which to base their work," he said. "Imagine Drudge without somebody to link to, or Wonkette without somebody to poke fun at."
"In the world of personalized news, "the content comes to you; you don't have to come to the content,"
.... oh, and I thought all it took was surfing to this ...
http://www.freerepublic.com/focus/browse
... the future is closer than you think.
What do they mean by "will"? This is already happening. Anyone can find out any score or story they want right now.
This is so reminescent of the buggy whip makers predicting their future on the basis of a dead paradigm as the "horseless carridge" tolled thier deathknell.
MSM and thier ilk now flounder in a "going down for the third time" collossal failure of imagination.
Well they certainly won't be going to CBS, ABC, NBC etc. for facts.
Did Mr. Curly just wake up after a ten year slumber? He doesn't say anything that is not already true. It's like he just found out about the internet.
The truth?
Someone sent him a memo that us 'rednecks' can actually string a syllable or two together.
Yeah, no kidding.
This guy just woke up?
This is a trick/trap.
Rope-a-dope most assuredly. AP behind the eight-ball.
No. It's a bunch of BS but the AP stuck a foot in the water and found the water to be quite warm. Which means reporters for AP will need a different job soon.
My vote goes for this:
"This is a trick/trap."
That is so dang "country" it reeks of cow pie.
future?--it's already here... and has been here for quite some time...
What is actually happening is liberals are trying to make contact with us. Aren't they like a bunch of little girls?
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