Actually this is progress back when I lived in So Cal, there was the joke about having two California/s with a passport needed for Northern Cal folk to come across the border. It's now down to just SF.
I am a Californian of more than three generations, living on the east coast now. I remember when the City was a great place- a little bit eccentric- but still a terrific place to be. It just kills me to listen to the crap on that website and others like it coming from 'Californians' who almost invariably moved there from somewhere else.
It's far worse now than it ever been.