[highimpact]

• Employing cutting-edge research to efficiently target Republicans and Swing Voters through media buys and voter contact, the first time a presidential campaign utilized such research.

It seems odd that this was the first Presidential campaign ever to use targeted advertising. What was different about this "cutting-edge" research and traditional demographic research?

[GeorgeW23225]

I don't think that targeted advertising is new. I think that the "technology" used to identify our base of support, was the new aspect of the campaign. I hope we keep the technology under lock and key. We certainly don't want the democRats to have it!! :-)