[GeorgeW23225]

I don't think that targeted advertising is new. I think that the "technology" used to identify our base of support, was the new aspect of the campaign. I hope we keep the technology under lock and key. We certainly don't want the democRats to have it!! :-)

[reformedliberal]

I don't think it's a secret: a series of surveys were done by volunteers starting last winter that contacted people, narrowing them from affiliation to issue and from unreliable to reliable. There were some repetitions of the surveys with an increasingly targeted population for each one. By the end, we knew who, where, what issue and how strong the support. Then, we got them to the polls.

Standard DB management tools were used at the grassroots level. What they did at the top levels, I don't know, but I fantasize computerized maps with every head counted and every issue/degree of support charted.

Anyone who worked at the grassroots phone level from February--November 2 knows this information.