They are the late Disco era Baby Boomers who hate being part of the Hippie era Baby Boomers so they want their own generation
I am surprised to see "Generation Jones" actually being mentioned anywhere. We are too old to be Gen Xers. We get lumped in with the baby boom most of the time, and don't think that we fit in there either. Many of us were too young to watch Howdy Doody or weren't even born, for example. When the elders in the baby boom were protesting (or serving in) Vietnam, some of us were only in kindergarten. This group is also known as "Brady Boomers".
Well, here's the explanation (such as it is) that I found on their website, thanks to qam1:
You know, like Generation Smith or Generation Doe (But Jones sounds better and has many more meanings).
Not only have we been anonymous, but we are also the largest generation in American history. Our 53 million members constitute more than 1out of 4 adults in the U.S. today.
Between the personality extremes of the Boomers' idealism and the Xers' cynicism lies our more balanced mainstream "Jones" character.
To "get it", you need a postmodern sensibility: that swirl of irony, deconstruction and pastiche that our generation's coming of age in the 70s fueled from the margins to the malls.
"Jonesin'" is a hip, passionate slang word that means a strong craving for something or someone.
Our generation has the jones. As children in the 60s, at the absolute height of America's post-World War II affluence and confidence, Jonesers were promised the moon. Then, in the 70s, as the nation's mood turned from hope to fear, we were abandoned. While Boomers began with big expectations that were often realized, and Xers were never given much of anything to expect, it was our generation that was filled with the highest hopes and then confronted with the most dramatically different reality. Huge expectations left unfulfilled have deeply entrenched a jonesin' in us. This jonesin' has made us strikingly driven and persevering, and has given our generation a certain non-comittal, pending flavor as we've continued to hold out for our original dreams.
Our generation's popular culture since the 70s has been filled with this theme of craving, unrequited love, and perseverance. Here's just a few examples:
Songs
Born to Run (Bruce Springsteen, '75)
Dream On (Aerosmith, '76)
Dream Weaver (Gary Wright, '76)
Stayin' Alive (Bee Gees, '78)
I Will Survive (Gloria Gaynor, '79)
Fame (Irene Cara, '80)
Hungry Heart (Bruce Springsteen, '80)
Hungry Like the Wolf (Duran Duran, '83)
Still Haven't Found What I'm Looking For (U2, '87)
.
Movies
Bless the Beasts and Children ('72)
Breaking Away ('79)
Fame ('80)
Personal Best ('82)
Perfect ('85)
Top Gun ('86)
Wall Street ('87)
Working Girl ('88)
Sleepless in Seatle ('93)
Jerry Maguire ('95)
Originally, "jones" was an obscure, narrow slang word. It was our generation that transformed it, in the 70s, into a much more widely used word with a broader meaning.
Our music provides good illustration of our generation's history with this word:
Love Jones (1972) : Billboard top ten hit written about, by, and for our generation. Performed by the Joneser high school band The Brighter Side of Darkness, it told of a Joneser teen's intense puppy love craving. [At least 16 other(not cover) songs titled "Love Jones" appeared during our era].
Basketball Jones (1973) : Cheech and Chong parody of the previous year's "Love Jones", it described another kid our age jonesin', this time to shoot hoops. We made this song so popular it was made into a cartoon for us.
Mr. Jones : A string of songs with this metaphorical title appeared, including versions by: Psychedelic Furs ('87), Talking Heads ('89), and Counting Crows (4of the 5 band members are Jonesers) ('93)
Numerous other "jones" songs during our era, including:
Peter's Jones ('72) (It's gonna take some time to make you mine/but my jones can't wait/it hurts to hesitate)
I Got a Jones on you, Baby ('77) (I can't kick this habit I have for you)
Jones Crusher ('79) (My baby's got jones crushin' love…that little girl's got the jones)
"Generation Jones" has an ironic, cool, postmodern feel to it.
"Jonesin'" has quite a bit of hip cachet. It's passionate, sexy, gritty; it has drama and movement, poetry and eloquence.
Our young hearts were politically stoked as children being formed during the 60s. We grew up watching the collective bonding and power of generational political activism in the Boomers ahead of us. Many of us looked forward to our turn in the 70s, an opportunity that never arrived.
First we get ridiculously lumped in with the Boomers, then, in the early 90s, Gen X is much celebrated as "the" post-Boomer generation.
Hey, what about us? There has been a growing awareness, albeit unconscious, that we have been passed over. Many of us have wanted our fair recognition as a generation, to be part of something bigger than ourselves, to be a page in a history book.
Generation Jones has a generation jones.
As Jonesers were being born, the country was undergoing its own rebirth; with 90s hindsight, John F. Kennedy's 1961 inaugural reference to the "passing of the torch to a new generation" takes on added meaning.
We were actual children in the idealistic, childlike 60s, and then lost our innocence as the nation did in the seventies, as we searched for our identity in that adolescent Me Decade. And in the 80s and 90s, America's turn to materialism and security has paralleled our own drift toward middle-age.
There is a lot of symbolism in that link.