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Most expensive TV campaign ad goes for emotions (Best ad ever!)
Progress for America (USA Today author) ^ | 10/19/2004 | Judy Keen and Mark Memmott

Posted on 10/20/2004 4:06:57 AM PDT by dubie

10/19/2004

Judy Keen and Mark Memmott USA TODAY

The most expensive TV ad buy of the presidential campaign shows President Bush consoling a teenage girl whose mother died in the World Trade Center on Sept. 11.

The ad, created by the conservative Progress for America Voter Fund, will run until the election on cable stations and in nine key states at a cost of $14.2 million, said the group's president, Brian McCabe. (Related link: Ad analysis)

The ad was inspired by a photo of Bush hugging Ashley Faulkner, who is now 16, while campaigning in Lebanon, Ohio, on May 4. The photo, taken by the girl's father, Lynn Faulkner, was widely circulated on the Internet. As Bush shook hands in the crowd, the Faulkners' neighbor told him that Ashley had lost her mom on 9/11. Bush enfolded Ashley in his arms and offered her comfort.

"In the midst of all those people and all that noise, it was an intimate and personal moment," Lynn Faulkner, a marketing consultant and a Republican, said in an interview. His wife, Wendy Faulkner, an information-systems executive, was in the South Tower on Sept. 11.

The ad features the photo and Ashley and her father talking about Bush. "All he wants to do is make sure I'm safe," Ashley says in the ad. Lynn says in the ad that he saw in Bush "what I want to see in the heart and soul" of a president.

(Excerpt) Read more at progressforamerica.com ...


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: adwatch
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Still wiping tears. See ad http://www.pfavoterfund.com/# Click on "Ashley's Story"
1 posted on 10/20/2004 4:06:58 AM PDT by dubie
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To: dubie

Even the Militant Mama in the Kerry 9/11 ad was wiping tears away on CNN last night. This is the kind of thing we ought to have been seeing all along.


2 posted on 10/20/2004 4:18:43 AM PDT by KateatRFM
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To: dubie

I saw the ad online yesterday and it is FANTASTIC.... this is a POSITIVE ad, an ad to highlight the inhumanity of what was done on 9-11, and the humanity of President Bush who truly cares about the victims of that awful event and who is seen here comforting a young girl who lost her mother in the World Trade Center that day.

FANTASTIC AND DEEPLY MOVING AD.


3 posted on 10/20/2004 4:18:58 AM PDT by UncleSamUSA (the land of the free and the home of the brave)
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To: dubie

IT's touching BUT I'd rather have it be the issues that win an election. For example HOW he is keeping us safe etc. etc..


4 posted on 10/20/2004 4:20:19 AM PDT by nmh (Intelligent people recognize Intelligent Design (God).)
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To: UncleSamUSA

I watched all the ads and about half of them are real movers. Donate to this group if you can...


5 posted on 10/20/2004 4:20:47 AM PDT by ez (TERRORISTS FOR KERRY!!!)
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To: dubie

I saw this on the news the day it took place..


6 posted on 10/20/2004 4:22:18 AM PDT by .45MAN ("VOTE LIKE YOUR LIFE DEPENDS ON IT ! - - - - - IT DOES ! ! !")
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To: UncleSamUSA

bttt


7 posted on 10/20/2004 4:23:04 AM PDT by kcvl
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To: nmh
It's touching BUT I'd rather have it be the issues that win an election. For example HOW he is keeping us safe etc. etc..

People motivated by the facts decided a long time ago.

Whether we like it or not, some people are moved more by things with a strong emotional value.

8 posted on 10/20/2004 4:25:59 AM PDT by Preachin' (Kerry/Rather 2004)
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To: dubie

9 posted on 10/20/2004 4:26:53 AM PDT by Richard Kimball (Kerry Campaign: An army of pompous phrases moving across the landscape in search of an idea)
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To: dubie

President Bush looks like a man who belongs in a Carhart jacket not a rich fool who puts one on to get a vote from the regular guys.

John Kerry is the biggest phony I ever laid eyes on.


10 posted on 10/20/2004 4:38:07 AM PDT by sgtbono2002 (I aint wrong, I aint sorry , and I am probably going to do it again.)
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To: Preachin'
What you said!

FGS

11 posted on 10/20/2004 4:42:05 AM PDT by ForGod'sSake (ABCNNBCBS: An enemy at the gates is less formidable, for he is known and carries his banner openly.)
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To: dubie
Contrast this to Kerry's using of a POW's mother in this video clip from Stolen Honor.
12 posted on 10/20/2004 4:44:19 AM PDT by Aquinasfan (Isaiah 22:22, Rev 3:7, Mat 16:19)
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To: dubie
I have to admit, that one got to me as well.

The Kerry ad with the victim's wife talking about the 9/11 commision was emotionally flat and struck me like the usual opposition cynical carping.

13 posted on 10/20/2004 4:45:29 AM PDT by Anti-Bubba182
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To: nmh
Then you want something that never has been and never will be.

Does it really matter to you if the burglar stays out of your house because he fears you have a gun and would shoot him, as opposed to not breaking in because it would be wrong? Whichever reason motivates him to do the right thing is the "right" reason.
14 posted on 10/20/2004 4:47:40 AM PDT by Iwo Jima
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To: Richard Kimball

I have to admit, the photo moves me, and I'm not prone to that kind of emotional crap.


15 posted on 10/20/2004 4:59:13 AM PDT by Hardastarboard
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To: dubie

Zero content. Why does Bush think you can have emotion or content, but not both?


16 posted on 10/20/2004 5:00:46 AM PDT by dangus
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To: dangus

Are you sure its a Bush ad? Looks like a 527. I can't run it here at work.


17 posted on 10/20/2004 5:13:05 AM PDT by gbaker
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To: gbaker

It's a 527, a damn good one I might add.


18 posted on 10/20/2004 5:16:45 AM PDT by mware
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To: Preachin'
People motivated by the facts decided a long time ago. Whether we like it or not, some people are moved more by things with a strong emotional value.

Kerry supporters can't have decided on the facts. The facts are Kerry's 20 yr Senate record is a joke. Kerry's Viet Nam war record is a joke (yup Kerry was in Viet Nam):-). Kerry's voting/non voting record is a nightmare. Its just pure partisanship,total ignorance or hatred of Bush motivating Kerry supporters.
19 posted on 10/20/2004 5:25:41 AM PDT by FreedomGuru (John F. Kerry - A new direction for America - Down the tubes)
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To: dangus

---
Zero content.
---


Because, of course, we all know that the character of a president is totally irrelevant to his leaderhsip, and that the heart of a man is never an issue when determining whether he should be a leader over you. That's all just emotional crap, you see.


20 posted on 10/20/2004 5:31:40 AM PDT by frgoff
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