It comes down to issues and policies, regardless of the man. Kerry is bold in stating he has a 'litmus test' for Court appointees. That won't bother the LM, since the 'litmus test' applies only to conservatives, anyway, and those who appoint them. It's typical, and is one of the main issues. Court appointees is right up there with the war on terror. It's the issue that divides the country. And I think other opinions tend to be symptomatic.
I've said, for months, this isn't a race for the 'muddled middle' or the 'swing state'. It's an election for the base, on both sides. Who turns out absentee or election day? Who is the most forceful in challenging people who vote 20 times? And so on.
Given that, there's the simple reality beyond media spin and indifference to the truth in America: