Actually we want to think all the nasty little desires we have are normal so that we may, with societies blessing, indulge them rather then stomp on them and stuff them back in the dark hole they crawled out of.
Example: I see a cute guy that I am attracted to I check out the left hand for a wedding band. If he is not married I am free to indulge my desire by flirting. If he is married I stomp on that desire, in other words I do not indulge that desire or allow it to grow.
According to Kinsey I am repressing my desires. He is right. However he also sees (or rather saw) that as a bad thing. It isn't. Not every desire is healthy or moral.
As I weed my garden so do I weed my desires, I allow the good, healthy and moral ones to grow into habits. The bad ones I must pull and toss away.
It's our ability to distinguish between the thoughts and desires that we can act on and those that we ignore that makes us moral beings.
Kinsey would have act on any impulse because nothing for him is wrong.