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CBS CONCERN OVER VIEWERSHIP PLUNGE; RATHER RATINGS FADE IN MAJOR MARKETS
DrudgeReport ^ | SEPT 16, 2004

Posted on 09/16/2004 12:23:38 PM PDT by NCjim

CBS executives on both coasts have become concerned in recent days that Dan Rather's EVENING NEWS broadcast has plunged in the ratings since the anchor presented questionable documents about Bush's National Guard service.

NIELSEN numbers released this week show Rather fading and trailing his rivals in every Top 10 city, other than San Francisco, with audience margins in some cities running more than 6 to 1 against CBS!

Executives fear many voters inclined to vote for Bush are now switching off Rather.

"The audience appears to [be] polarized," a top CBS source said from LOS ANGELES on Thursday. "Rightly or wrongly, we're being perceived as 'anti-Bush,' which I do not think is fair to Dan, who is a fine journalist... of course we do not like to see the ratings coming back the way they are this week."

In Philadelphia, the nation's #4 market, Rather pulled a 2.6 rating/5 share on Tuesday night against ABC's 13.3 rating/23 share and NBC's 4.0/7.

In Chicago, Rather hit a 2.3/5 to ABC's 9.2/20.

CBS trailed ABC by more than 2 to 1 in Los Angeles.

And in the nation's top market, New York, Rather finished not only behind NBC NIGHTLY NEWS and ABC WORLD NEWS TONIGHT -- but also pulled less audience than reruns of the SIMPSONS, WILL & GRACE and KING OF QUEENS.

Rather finished dead last in New York during the 6:30 pm timeslot among all broadcast channels tracked by NIELSEN on Tuesday.


TOPICS: News/Current Events
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To: NCjim

Sorry, but a fine journalist would have ordered an internal investigation on the first day.

A competent journalist would have given some time to critics of the story.


21 posted on 09/16/2004 12:37:02 PM PDT by js1138 (Speedy architect of perfect labyrinths.)
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To: NCjim
"The audience appears to [be] polarized," a top CBS source said from LOS ANGELES on Thursday. "Rightly or wrongly, we're being perceived as 'anti-Bush,' which I do not think is fair to Dan, who is a fine journalist...

The evidence strongly suggests CBS execs smoke from bongs the size of Clarence Cleamons' saxophone.

22 posted on 09/16/2004 12:37:03 PM PDT by F16Fighter
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To: NCjim
The thing is that most conservatives (I would guess) already avoid Gunga Dan (except for maybe the past week).

This means the drop in viewership is among the left-to-middle demographic.

Sweet.

23 posted on 09/16/2004 12:37:14 PM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: Repub4bush

newsflash to MSM

Dan Rather is NOT a fine journalist!
Dan Rather was not Duped.
Dan Rather is reaping what he sowed.


24 posted on 09/16/2004 12:37:28 PM PDT by longtermmemmory (VOTE! NOV 2, 2004 is VETERANS DAY! VOTE!)
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To: LS

Polarized is to imply it is 50 50.

This is not a 50/50 issue. THis is a credibility issue which has nothing to do with "polarizing."


25 posted on 09/16/2004 12:40:33 PM PDT by longtermmemmory (VOTE! NOV 2, 2004 is VETERANS DAY! VOTE!)
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To: NCjim

Looks like his program is just about where it belongs, with the other re-run situation comedies.


26 posted on 09/16/2004 12:41:04 PM PDT by blue-duncan
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To: robjna

Lemme see heah . . . Dangbad Dan has a FORGED memo that sez a buncha stuff ugly about Dubya. . and Dubya's suppose to answer the questions raised in that FORGED memo that sez a buncha stuff ugly about him . . . ? Sorry, Dangbad Dan, you are the one on the HOTSEAT, not Dubya!


27 posted on 09/16/2004 12:45:50 PM PDT by Twinkie
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To: NCjim
other than San Francisco,

I don't think this demographic goes unnoticed in newsrooms. Recall that when ABC Nightline interviewed Vietnam veterans on Aug. 9, they coincidentally chose to conduct the group interview in the S.F. Bay area. Also that signature specialist, Matley, who helped verify the questionable Bush documents is based in the S.F. Bay area.

So when the topic is politically controversial, the modus operandi seems to be to seek a "representative sample" which is however sympathetic to the liberal side by taking the sample from a liberal area, such as San Francisco or nearby.

28 posted on 09/16/2004 12:49:27 PM PDT by SteveH
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To: McGruff
I wish that when people post articles, they would copy and paste the titles - we would have less double postings!!!

My technique is to search for the title before posting, but that only works when unaltered titles are used...

29 posted on 09/16/2004 12:49:46 PM PDT by NCjim
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To: NCjim
Apparently, we're "alone" unless there are French, Germans, or Russians there

Golly – I feel so sorry for that Cronkite wannabe POS. Hope Rather gets canned.

30 posted on 09/16/2004 12:49:51 PM PDT by R. Scott (Humanity i love you because when you're hard up you pawn your Intelligence to buy a drink.)
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To: Twinkie

The NYTimes' and Blather's claims that yes, the memos are
fake, but what they say are true -- amounts to saying it's
okay for a cop to plant evidence on someone whom he thinks
is guilty just because he thinks he's guilty. So now these
formerly allegedly respectable news organizations have bared
their real, their vicious, souls.

"Will we ever again see a major network that gains general
trust as a non-partisan source of news? I'm pretty sure we
won't. " -- Paul Mirengoff, here:
http://powerlineblog.com/archives/007850.php

NYPost headline: KAMIKAZE KERRY RIDES ALONG WITH LOSER DAN
at http://www.nypost.com/commentary/19491.htm gotta
love it.

elsewhere, the Coulter weighs in with "Kelley backs up her
shocking allegations with names of highly credentialed
people -- who have absolutely no connection to the events
she is describing. No one directly involved is on the
record, and the people on the record have never met anyone
in the Bush family. In other words, her stories have been
'vetted' enough to be included on tonight's 'CBS Evening
News' with Dan Rather. ... TV commentators have assured me
that Dan Rather is an equal opportunity idiot ..." at
http://anncoulter.org/columns/2004/091504p.htm


31 posted on 09/16/2004 12:50:26 PM PDT by FreeKeys (Either you're part of the solution, or you're part of the precipitate.)
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To: NCjim

I have switched to watching The Simpsons from 6 - 7 PM.


32 posted on 09/16/2004 12:51:11 PM PDT by R. Scott (Humanity i love you because when you're hard up you pawn your Intelligence to buy a drink.)
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To: NCjim

Doesn't matter. Danny Boy believes in the Easter Bunny and nobody can talk him out of it. Maybe Sumner Redstone should have a friendly chat with him before CBS is completely in the toilet. CBS News already is.


33 posted on 09/16/2004 12:52:07 PM PDT by Big Digger (If you can keep your head when others are losing theirs, you must be a Republican)
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To: McGruff
Already posted...Twice?

Har

Good way to get your point across...

34 posted on 09/16/2004 12:53:38 PM PDT by Syncro
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To: USA_Soccer

FR had more than 5.5 million hits and nearly 200,000 unique visitors. Records.


35 posted on 09/16/2004 12:56:22 PM PDT by John Robinson
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To: John Robinson
FR had more than 5.5 million hits and nearly 200,000 unique visitors.

Wow!

Make that 1999,999 unique vizators.

I am not EweNique

Dang, 5.5 MILLION hits!

Thanks, Buckhead and The Swift Family Robinsons...

36 posted on 09/16/2004 1:00:53 PM PDT by Syncro
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To: NCjim

Kent Brockman, CBS spokesman and executive assistant to 60 Minutes producer
Mary Mapes, was quoted this afternoon as saying, "Mary and Dan and I have taken
a few hits from the blogosphere this week, but we're doing fine and we still stand fully
behind the accuracy of our report."


37 posted on 09/16/2004 1:02:11 PM PDT by badgerlandjim (Hillary Clinton is to politics as Helen Thomas is to beauty)
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To: NCjim

Hmmm. Seems CBS has lost some audience. Has anyone done a complete list of Freeper victories? Let's see, there was
Whoopi Goldberg, CBS' Reagan movie that ended up put on Showtime, what else can you think of?


38 posted on 09/16/2004 1:04:43 PM PDT by TommyDale
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To: NCjim
"The audience appears to [be] polarized," a top CBS source said from LOS ANGELES on Thursday. "Rightly or wrongly, we're being perceived as 'anti-Bush,' which I do not think is fair to Dan, who is a fine journalist... of course we do not like to see the ratings coming back the way they are this week."

"Rightly or wrongly, we're being perceived as 'anti-Bush,'

Oh good try Mr. MSM.

You may be anti-Bush (Duh) and what does RathTHer have to do with "fairness" as stated here:

I do not think is fair to Dan, who is a fine journalist

LOL, his "fineness" is costing you Millions. Of course this CEO type just sees the lost revenue as a contribution to the Kerry Campaign.

of course we do not like to see the ratings coming back the way they are this week.

Well then tell the truth. It' s easy. But the MSM is tanking anyway, so why should they bother...

39 posted on 09/16/2004 1:13:07 PM PDT by Syncro
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To: sarasota

They think if they just had the right information everyone would thank them for exposing Bush and tune in to their braodcast. They really believe that they are right.

I fail to see how a 6-1 margin is Polorized.


40 posted on 09/16/2004 1:24:14 PM PDT by stockpirate (Kerry; supported by, financed by, trained by, guided by, revered by, in favor of, Communists.)
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