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CBSNEWS EXECS CONCERN OVER VIEWERSHIP PLUNGE; RATHER RATINGS FADE IN MAJOR MARKETS
The Drudge Report ^ | 9/16/2004 | Matt Drudge

Posted on 09/16/2004 8:14:29 AM PDT by Rutles4Ever

Edited on 09/16/2004 8:57:41 AM PDT by Admin Moderator. [history]

Just the title...

MORE INFO

XXXXX DRUDGE REPORT XXXXX THU SEPT 16, 2004 11:42:09 ET XXXXX

CBS EXECS CONCERN OVER VIEWERSHIP PLUNGE; RATHER RATINGS FADE IN MAJOR MARKETS

CBS executives on both coasts have become concerned in recent days that Dan Rather's EVENING NEWS broadcast has plunged in the ratings since the anchor presented questionable documents about Bush's National Guard service.

NIELSEN numbers released this week show Rather fading and trailing his rivals in every Top 10 city, other than San Francisco, with audience margins in some cities running more than 6 to 1 against CBS!

Executives fear many voters inclined to vote for Bush are now switching off Rather.

"The audience appears to becoming polarized," a top CBS source said from LOS ANGELES on Thursday. "Rightly or wrongly, we're being perceived as 'anti-Bush,' which I do not think is fair to Dan, who is a fine journalist... of course we do not like to see the ratings coming back the way they are this week."

In Philadelphia, the nation's #4 market, Rather pulled a 2.6 rating/5 share on Tuesday night against ABC's 13.3 rating/23 share and NBC's 4.0/7.

In Chicago, Rather hit a 2.3/5 to ABC's 9.2/20.

CBS trailed ABC by more than 2 to 1 in Los Angeles.

And in the nation's top market, New York, Rather finished not only behind NBC NIGHTLY NEWS and ABC WORLD NEWS TONIGHT -- but also pulled less audience than reruns of the SIMPSONS, WILL & GRACE and KING OF QUEENS.

Rather finished dead last in New York during the 6:30 pm timeslot among all broadcast channels tracked by NIELSEN on Tuesday.

Developing...


TOPICS: Breaking News; News/Current Events
KEYWORDS: bush; cbs; cbsnews; downinflames; napalminthemorning; nationalguard; rather; rathergate; seebs; seebsnews; seeyadannyboy
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To: TruthWillWin
CBS CHICAGO FEEDBACK FORM
221 posted on 09/16/2004 9:42:09 AM PDT by NotJustAnotherPrettyFace (Michael <a href = "http://www.michaelmoore.com/" title="Miserable Failure">"Miserable Failure"</a>)
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To: Common Tator

These are the same suits that thought "thereagans" was unbiased truth even though they knew parts were pure fiction/lies.


222 posted on 09/16/2004 9:42:20 AM PDT by longtermmemmory (VOTE! NOV 2, 2004 is VETERANS DAY! VOTE!)
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To: Rutles4Ever
And in the nation's top market, New York, Rather finished not only behind NBC NIGHTLY NEWS and ABC WORLD NEWS TONIGHT -- but also pulled less audience than reruns of the SIMPSONS, WILL & GRACE and KING OF QUEENS.

Dan, when you're beaten in the ratings by Kent Brockman...

... YOU'RE DONE.

223 posted on 09/16/2004 9:42:55 AM PDT by martin_fierro (_____oooo_( ° ¿ ° )_oooo_____)
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To: MaeWest
LOL, I read the "e" in Desk in your tag line as an "i". Better put in my contacts, gonna be another fun day for freepin'.

Of course, the CBS Anchor Disk is where Mr. Rather keeps all his forgeries. :)

224 posted on 09/16/2004 9:44:29 AM PDT by Constitution Day (There is a cancer growing on the CBS Anchor Desk...)
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To: Rutles4Ever; Howlin; cyncooper

Ever get the feeling Rush is a FReeper- the way he always says-- "I was online last night, talking to people, emailing back and forth, and we've come up with the following...."

hmmmm


225 posted on 09/16/2004 9:44:53 AM PDT by petercooper (All I wanted to know about Islam, I learned on 9-11-01.)
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To: Rutles4Ever

Here is the letter I wrote to our local CBS affiliate

To whom it may concern:

Dan Rather, on CBS 60 Minutes, presented fake documents to the American people. The documents have been proven to be fakes yet Dan Rather continues to stand by his lies.

Dan Rather also attended and was a Keynote Speaker at a Democrat Fundraiser in Texas, further proving his bias. Dan Rather has acknowledged this bias (and apologized) in a recent interview with Geraldo Rivera.

Dan Rather of CBS is incapable of presenting the news is an unbiased fashion. I'm convinced this led to the serious breach of journalistic ethics regarding the use of forged documents. I simply can no long believe a word broadcast on CBS News.

Biased reporting of the news is unacceptable and deserves an appropriate response. Thus, I am programming my television set to delete all CBS affiliated channels. Your station and your advertisers will not show in my household.

I will put the CBS channels back on my televisions when Dan Rather apologizes for using his position with CBS for his partisan political antics and resigns.

Best Regards,


226 posted on 09/16/2004 9:48:17 AM PDT by BJungNan (Stop Spam - Do NOT buy from junk email.)
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To: petercooper
He definitely used to lurk here under the handle "Real Rush".
227 posted on 09/16/2004 9:48:53 AM PDT by martin_fierro (_____oooo_( ° ¿ ° )_oooo_____)
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To: Rutles4Ever
Executives fear many voters inclined to vote for Bush are now switching off Rather.

or, perhaps, executives fear voters might be inclined to vote for Bush, and that wouldn't please certain major shareholders.

228 posted on 09/16/2004 9:53:10 AM PDT by the invisib1e hand (do not remove this tag under penalty of law.)
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To: AmericanInTokyo
RE: #137

"I think somebody enterprising, who is quick on the getaway, should dump a good load of cow manure via wheel-barrel on the front steps of CBS Broadcast Center in New York City."

You don't have to do that... There are companies on the internet that will deliver the package of BS to their door for you at a price cheaper than you could gather it and deliver it yourself. Isn't technology wonderful?

BTW, I'm surprised that no one has brought up the hatchet job SeeBS tried to perform on General Westmoreland back years ago... SeeBS quietly settled the lawsuit with hopes that no one would notice...

Regards
Raven6

229 posted on 09/16/2004 9:58:29 AM PDT by Raven6
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To: linear
Mark Davis on 820 WBAP""

Davis used to be carried on Sunday mornings by my local radio station. They've dropped him. I'm glad - - he came across as an arrogant know-it-all, putting down even conservative callers for not rising to his level of "enlightenment." Basically, a jerk.

230 posted on 09/16/2004 9:59:44 AM PDT by churchillbuff
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To: Popman
No.

I think "Walter Cronkite" is the CBS "brand name" ...

Dan Rather is simply the guy who replaced Walter Cronkite.

He's become more important now, but Walter is what the people who grew up watching news in the 50's, 60's, an d70's rember.
231 posted on 09/16/2004 10:01:49 AM PDT by Robert A Cook PE (I can only donate monthly, but Kerry's ABBCNNBCBS continue to lie every day!)
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To: linear

Good job, I heard that.


232 posted on 09/16/2004 10:03:49 AM PDT by Professional Engineer (Hey AdminMod, I want my very own Rather memo faxed from Texas thread too!!)
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To: martin_fierro

makes sense that he would be here


233 posted on 09/16/2004 10:03:54 AM PDT by petercooper (All I wanted to know about Islam, I learned on 9-11-01.)
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To: martin_fierro

LOL!


234 posted on 09/16/2004 10:04:43 AM PDT by ConservativeMan55 (http://www.osurepublicans.com)
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To: churchillbuff

Sorry to hear that you felt that way. I never really liked his weekend national show - it seemed to be deluged with DNC program callers. I enjoy him on weekdays though. I see him as a pretty straight shooter, and I like his coverage of non-political stuff too.


235 posted on 09/16/2004 10:05:14 AM PDT by linear
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To: Rutles4Ever

After 20 years they are just now getting concerned?


236 posted on 09/16/2004 10:05:21 AM PDT by N. Theknow (N. Theknow: Proud Charter Member - Vast Right Wing Googling Pajama Monkeys)
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To: churchillbuff

Sorry to hear that you felt that way. I never really liked his weekend national show - it seemed to be deluged with DNC program callers. I enjoy him on weekdays though. I see him as a pretty straight shooter, and I like his coverage of non-political stuff too.


237 posted on 09/16/2004 10:05:46 AM PDT by linear
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To: Raven6

Please... Oh Please...
Tell us!!!
LOL
LC


238 posted on 09/16/2004 10:06:23 AM PDT by LoneConservative (Peace... Through SUPERIOR FIREPOWER!!!)
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To: Rutles4Ever

Bill O'Reilly, you turncoat, are next. Maybe the Miami, Florida school board can get you back your job a teacher, then at least you join the rest of the scum in the NEA!!!


239 posted on 09/16/2004 10:06:58 AM PDT by JLAGRAYFOX
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To: Rutles4Ever
"The audience appears to becoming polarized," a top CBS source said from LOS ANGELES on Thursday. "Rightly or wrongly, we're being perceived as 'anti-Bush,' which I do not think is fair to Dan, who is a fine journalist...

Your opinion doesnt matter...the ratings and what viewers perceive based on CBS' "journalism" is what matters.

240 posted on 09/16/2004 10:09:12 AM PDT by smith288 (Did you know John Kerry was a senator? What's his record, I wonder...)
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