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CBSNEWS EXECS CONCERN OVER VIEWERSHIP PLUNGE; RATHER RATINGS FADE IN MAJOR MARKETS
The Drudge Report ^ | 9/16/2004 | Matt Drudge

Posted on 09/16/2004 8:14:29 AM PDT by Rutles4Ever

Edited on 09/16/2004 8:57:41 AM PDT by Admin Moderator. [history]

Just the title...

MORE INFO

XXXXX DRUDGE REPORT XXXXX THU SEPT 16, 2004 11:42:09 ET XXXXX

CBS EXECS CONCERN OVER VIEWERSHIP PLUNGE; RATHER RATINGS FADE IN MAJOR MARKETS

CBS executives on both coasts have become concerned in recent days that Dan Rather's EVENING NEWS broadcast has plunged in the ratings since the anchor presented questionable documents about Bush's National Guard service.

NIELSEN numbers released this week show Rather fading and trailing his rivals in every Top 10 city, other than San Francisco, with audience margins in some cities running more than 6 to 1 against CBS!

Executives fear many voters inclined to vote for Bush are now switching off Rather.

"The audience appears to becoming polarized," a top CBS source said from LOS ANGELES on Thursday. "Rightly or wrongly, we're being perceived as 'anti-Bush,' which I do not think is fair to Dan, who is a fine journalist... of course we do not like to see the ratings coming back the way they are this week."

In Philadelphia, the nation's #4 market, Rather pulled a 2.6 rating/5 share on Tuesday night against ABC's 13.3 rating/23 share and NBC's 4.0/7.

In Chicago, Rather hit a 2.3/5 to ABC's 9.2/20.

CBS trailed ABC by more than 2 to 1 in Los Angeles.

And in the nation's top market, New York, Rather finished not only behind NBC NIGHTLY NEWS and ABC WORLD NEWS TONIGHT -- but also pulled less audience than reruns of the SIMPSONS, WILL & GRACE and KING OF QUEENS.

Rather finished dead last in New York during the 6:30 pm timeslot among all broadcast channels tracked by NIELSEN on Tuesday.

Developing...


TOPICS: Breaking News; News/Current Events
KEYWORDS: bush; cbs; cbsnews; downinflames; napalminthemorning; nationalguard; rather; rathergate; seebs; seebsnews; seeyadannyboy
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To: Rutles4Ever

Here's a reply from my local affiliate:

First, thank you for taking the time to contact us regarding the CBS News story about President Bush's military record.

To say the least, we are very concerned about the controversy surrounding the memos used as the basis for their story. Letters and emails of concern like yours have been flooding WRAL as I am sure the rest of the affiliate stations across the country. CBS is feeling the heat. Below is the latest industry story regarding this CBS story.

It then prints CBS News's offical reply and then ends:

As for WRAL-TV News, which is locally owned and operated by Capitol Broadcasting Company of Raleigh, we will continue to provide the most accurate and unbiased local news to our viewers. I hope you will not penalized us for what CBS is doing.



Again, thank you for taking the time to contact us. Please make sure your thoughts are heard at CBS News.


Respectfully,

Chuck deCourt

Station Manager



121 posted on 09/16/2004 8:52:21 AM PDT by pangaea6
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To: Republican Red

White House McClellan on Rather: “It’s always best for journalists to stick to reporting the facts and not try to dispense campaign advice'...




14 posted on 09/16/2004 8:18:28 AM PDT by Republican Red (We're going to win one for the gipper...they're going to lose one for the flipper)
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Dan the Newsman is now the punching bag. He wanted the spotlight, Danny got it.


122 posted on 09/16/2004 8:52:49 AM PDT by Area51 (Diapers and Politicians need to be changed-For the same reason)
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To: All

Rather lied and Kerry's Fried


CBS

See BS, hear BS, speak BS

Visit the CBS Take Action Site!

List of sponsors, emails, and more...

Make your voice heard here, where it hurt$.
 


123 posted on 09/16/2004 8:53:12 AM PDT by granite (IT IS UP TO US NOW.)
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To: Republican Red
White House McClellan on Rather: “It’s always best for journalists to stick to reporting the facts and not try to dispense campaign advice'...

Oh my goodness, that was sweeeeeeeet!

124 posted on 09/16/2004 8:53:15 AM PDT by Tennessean4Bush (An optimist believes we live in the best of all possible worlds, a pessimist fears this is true.)
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To: Gunder
I'm writing a letter to the anchors of my local CBS affiliate, telling them I won't be watching their newscast until Rather is out.

My local affiliate CBS4 News Miami, suggested with arrogance that I should contact CBS Network. Not their problem.

125 posted on 09/16/2004 8:53:52 AM PDT by GWB00
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To: Revolting cat!
I like that one
126 posted on 09/16/2004 8:54:00 AM PDT by HawaiianGecko (Use in a well ventilated area)
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To: Rutles4Ever

It's time to crank up the pressure on the sponsors and run this forger-enabler out of the "news" business.


127 posted on 09/16/2004 8:54:06 AM PDT by Reagan is King (The modern definition of 'racist' is someone who is winning an argument with a liberal.)
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To: 101st-Eagle

That's powerful.


128 posted on 09/16/2004 8:54:45 AM PDT by savedbygrace
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To: granite

Should be: "Rather Lied, Now Kerry's Fried" IMHO


129 posted on 09/16/2004 8:54:45 AM PDT by AmericanInTokyo (Here's hoping Dan Rather chokes on a font ball.)
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To: Rutles4Ever

CSPAN - Washington Journal

First 3 callers condemn Dan Rather. Even the Dem caller said Dan's fraud will hurt Kerry.

Kitty Kelly on tonite at 6:00 (EDT) speaking live from some conference.


130 posted on 09/16/2004 8:55:04 AM PDT by TomGuy (His VN crumbling, he says 'move on'. So now, John Kerry is running on Bob KerrEy's Senate record.)
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To: Popman; Common Tator
I disagree. The brand is CBS. Rather's viewers are not held by him, but by CBS News.

What is happening is that Rather has convinced the suits that HE is the brand, so they are reluctant to can him. Rather also probably has some dirt on some of the executives. He has a reputation for being very political within the company, as well as in party politics.

Tator, could you tell us what you think about the CBS vs. Rather brand?

131 posted on 09/16/2004 8:55:29 AM PDT by Miss Marple
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To: American Sovereignty Defender
The first audio I heard of the interview was on Glen Beck's show this morning.

Putting my own bias aside, and coming from a speech background, it was one of the most scripted sounding pieces I have ever heard. Rather was in these "the-most-serious-business-ever-talking-to-grandmother" hushed tones-more mellowdramatic than usual, of course.

She was pretending this active listening routine and saying "yes, uhhuh" to every other word from Rather's mouth. He could have said, "you have a spider monkey on your head right now," and she would have repeated "yes, yes."

Methinks she was paid or persauded she was doing her good duty to help protect some semblance of the story for some reason. Translation: She's voting for Kerry.

132 posted on 09/16/2004 8:56:23 AM PDT by 101st-Eagle
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To: hiredhand

The PJ army is out in RAGE!


133 posted on 09/16/2004 8:56:48 AM PDT by JFC
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To: pangaea6
.... I hope you will not penalized us for what CBS is doing.

Wow, I can't believe he said that. What a kick in the nuts.

134 posted on 09/16/2004 8:56:53 AM PDT by hawkaw
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To: Rutles4Ever

This is the best news since the initial post exposing the memos as a fraud. If things follow suit, then there should be a real possibility of a backlash in the polls. (we can only hope)

This could be big.


135 posted on 09/16/2004 8:56:57 AM PDT by BoBToMatoE
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To: Rutles4Ever
"Rightly or wrongly, we're being perceived as 'anti-Bush'

I'll take rightly for $1000, Alex.

136 posted on 09/16/2004 8:57:36 AM PDT by VisualizeSmallerGovernment (Question Liberal Authority)
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To: TomGuy
I think somebody enterprising, who is quick on the getaway, should dump a good load of cow manure via wheel-barrel on the front steps of CBS Broadcast Center in New York City.
137 posted on 09/16/2004 8:57:41 AM PDT by AmericanInTokyo (Here's hoping Dan Rather chokes on a font ball.)
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To: Tennessean4Bush

That was a good quip from Scott. LOL


138 posted on 09/16/2004 8:57:50 AM PDT by Soul Seeker
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To: pepsionice

Remember, 41 embarassed Dan during the '88 campaign? My fuzzy memory is that Dan tried to embarass 41 over an incident, and 41 turned it around on him, asking how he'd like it if his entire career were judged by the 6 or 7 minutes when Dan walked off the show in a tiff.

Not that Rather ever liked Bush, but that was an awful moment for him and really was one of the turning points in the '88 election.


139 posted on 09/16/2004 8:57:50 AM PDT by EDINVA (a FReeper in PJ's beats a CBS anchor in a suit every time)
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To: pepsionice

Didn't GHWB give an interview with Rather that turned out really bad, back when GHWB was running for president? GHWB smacked him down on-air or something?


140 posted on 09/16/2004 8:58:01 AM PDT by Aggie Mama
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