Posted on 09/10/2004 8:07:09 PM PDT by mhking
Air America, the left-leaning national talk radio network, has landed a home on an Atlanta radio station on the far right end of the AM dial.
The voices of Chuck D., Randi Rhodes, Al Franken and Janeane Garofalo will be heard at AM 1690 sometime next week once technical issues are resolved, said Air America president Jon Sinton, who is based in Atlanta.
The 1690 spot on the dial recently was running classic country music but is now playing nothing as station owner Intermart Broadcasting prepares for the Air America launch. Current call letters are WSWK-AM but Sinton said the owners plan to change that to WWAA-AM.
Air America, which began six months ago as a counterpoint to conservative talk radio, enters a crowded Atlanta market for gab. There are at least eight other talk radio stations in town, from powerhouse 750/WSB-AM to black talk 1380/WAOK-AM to Real Radio 105.3 on the FM side.
But most Atlanta talk stations are populated with conservative talkers such as Rush Limbaugh on 640/WGST-AM and Laura Ingraham on 920/WGKA-AM.
"As far as I know, the last really liberal talk show host on a major Atlanta station was me," said Mike Malloy, a metro Atlanta-based veteran talker who left WSB-AM in 1997 after two stints. He recently joined Air America with a 10 p.m. to 1 a.m. show. "I think metro Atlanta has a huge potential audience. Air America is proving in market after market the audience is there."
Eric Seidel, a media consultant and former WGST-AM station manager, disagreed: "It will never be a factor in this market. There isn't a large enough audience for this type of talk to make it economically viable."
The modest signal doesn't help. With 10,000 watts during the day from a tower in Dekalb County near Decatur, Air America will have city-grade strength for about a 20-mile radius, according to www.radio-locator.com. At night, with 1,000 watts, the coverage area is smaller.
This means most anybody outside the Perimeter with a low tolerance for static will have to catch Air America on the Internet or the two subscription-based satellite radio networks, XM and Sirius.
Nationally, Air America has weathered a rocky start which included financial problems and management turnover. It is now in about 30 cities. "We're 150 days in and we're already in half the top 20 markets," Sinton said. "We've shown tremendous growth."

Just damn.
If you want on the list, FReepmail me. This IS a high-volume PING list...
How funny!
Go cry on somebody elses shoulder.
Lickily, many radios will not tune 1690. I can't get a station here on 1670 unless I use the car radio.
Great stuff.
Wow, im sure they will get a load of listeners with that super coverage area... they get less watts then my fridge.
Airhead America, 10 listeners and counting.
They put Rhandi hodes on after Rush here, gag me, what a ditz. She blamed a florida-wide conspiracy set by radio station refusing to air her as the reason Gore lost the 2000 election.
What are they going to do post election when their money dries up?
"Nationally, Air America has weathered a rocky start which included financial problems and management turnover. It is now in about 30 cities. "We're 150 days in and we're already in half the top 20 markets," Sinton said. "We've shown tremendous growth."
This is not growth. Only in 30 cities. They're a joke.
Of course it's only fair since you guys got Neal Boortz and Hannity and Limaugh. You know you need to be balanced. And Air America is here to save the day for you. :) HeHe!
I'm gonna relish looking at the charts to see how they compete against Beck, Rush, the Kimmer, Schnitt, Boortz, et al.
This has to be Err Amerika's biggest mistake ever. Perhaps we should give them a nice 'red state' welcome?
| Entry: | modest |
| Function: | adjective |
| Definition: | shy |
| Synonyms: | bashful, blushing, chaste, coy, demure, diffident, discreet, humble, lowly, meek, moderate, nice, proper, prudent, quiet, reserved, resigned, reticent, retiring, seemly, self-conscious, self-effacing, sheepish, silent, simple, temperate, timid, unassertive, unassuming, unassured, unboastful, unobtrusive, unpresuming, unpretending, unpretentious, withdrawing |
| Source: | Roget's New Millennium Thesaurus, First Edition (v 1.0.5) Copyright © 2004 by Lexico Publishing Group, LLC. All rights reserved. |
| Entry: | modest |
| Function: | adjective |
| Definition: | limited |
| Synonyms: | average, cheap, discreet, dry, economical, fair, humble, inelaborate, inexpensive, middling, moderate, natural, ordinary, plain, reasonable, simple, small, unadorned, unaffected, unembellished, unembroidered, unexceptional, unexcessive, unextravagant, unextreme, unobtrusive, unornamented, unostentatious, unpretentious, unradical, unstudied |
| Source: | Roget's New Millennium Thesaurus, First Edition (v 1.0.5) Copyright © 2004 by Lexico Publishing Group, LLC. All rights reserved. |
| Entry: | backward |
| Function: | adjective |
| Definition: | bashful |
| Synonyms: | afraid, averse, demure, diffident, disinclined, hesitant, hesitating, humble, indisposed, late, loath, modest, reluctant, reserved, retiring, shy, sluggish, tardy, timid, uneager, unwilling, wavering |
No, it means that anybody outside the perimeter with a low tolerance for static will be happy they're outside the perimeter, and don't have to listen to the static. Duh.
Isn't 1690 one of those frequencies that kids with one-watt transmitters use to broadcast from their bedroom to the end of the driveway? Sheesh -- a fake frequency for a fake network. Soon to be carrying "The CBS Evening News With Dan Rather."

He was absolutely pathetic when he was on the air here. Couldn't argue his way out of a wet paper bag.
Word has it (from Boston Herald) that Air Frankenfraud will finally hit "the Hub" via WXKS 1430 and WKOX 1200.
Get ready for "asterisks" in the ratings! Even though AA
is picking up more stations, compare how many they have
to the affiliate list for Rush, Hannity, etc., and what
ratings THEY get.
A lot of AM radios can't even pick up that frequency. Check your own radios and see....most stop at 1600, expecially radios more than a couple years old.
Problem number 2 is that propogation of a signal that high on the AM band is pitiful. They use 10,000 watts but it only takes them to about a dozen counties.
Their coverage map can be viewed at: http://www.radio-locator.com/cgi-bin/pat?call=WSWK&service=AM&status=C&hours=D
Can't set your beebers to 1690 either. :^)
Lickly,, a typo,,,but I'm proud of it anyway.
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