My hunch is that there a lot of letters and emails sent to CBS and their advertisers already expressing extreme contempt for the story. Business heads at the network will work quickly to kill the whole subject on that basis. Boomerang is at home in their forehead. Don't do it again.
They can't kill the story now. It's out there! Now the question is who and why. The sharks aren't going to stop.
"My hunch is that there a lot of letters and emails sent to CBS and their advertisers"
That's how we win. Rather and CBS don't care what you think, but their sponsors do!!! CBS can try to change the subject all they want, but they cannot escape the realities of the market. If faced with significant economic damage vs. Dan Rather resigning, what do you think the stockholders will do? If Rather is forced to step down - CBS loses. Game, set, and match. Write the 60-minutes sponsors!
And mine was one of them. I went to cbsnews.com and followed the "contact us" link at the bottom of the page. I wrote my letter in the complaint form and blasted CBS, Dan Rather, CBS affiliates and CBS sponsors. I told them I would make it a point to boycott their sponsors. I told them they failed miserably in their responsiblity for fair and responsible journalism.
What surprises me is they fail to recognize that these are the very reasons cable news has taken over in the ratings and the big 3 are dying. The reality is, CBS sucks. And the majority of Americans know it. Long live fox news.
The documents can conclusively be proven to be forgeries. No "maybe" about it.
Call your local CBS affiliate and ask them how one goes about filing a letter in their relicensing file. Broadcasting "Facts" from forged documents, with the objective of affecting a presidential election, is AGAINST the public interest. Get your local broadcast affiliate onboard to scream at CBS news. Your local affiliate has a broadcast license at risk, and can therefore become highly motivated.