Cheesey music!
Went back and watched again, missed the music entirely the first time through. God, the music sucks. It's sets a mood counter to the intention of the ad. If you just watch without paying close attention to the yakking announcer, it sounds like music from a highlight film and almost makes Kerry look heroic. And who wrote the copy? Pathetic. Need to edit out about half of what is said, for example calling Kerry the "much celebrated leader" of anything makes him sound way too legitimate.