I drive a BMW with a Bush/Cheney bumper sticker on it. And Heineken is light years ahead of Bud Light in my book.
I have a Ford. I aspire to a BMW. I don't even touch Bud Light. I appreciate Heineken.
Therefore, because I believe George W. Bush is the best, I'd say he's the BMW and Heineken, and Kerry is the Yugo/Iron City Light.