Look at the title of the AP article. The Kerry Campaign is telling reporters that this video will somehow magically "defuse" the swiftvet controversy.
This is rank amateurism. Making new charges (in this case allusions to President Bush and dirty tricks) never "defuses" a controversy.
But the Kerry Campaign staff aren't savvy enough to know that fact. In their juvenile dreams, this sort of lashing out causes bad things to go away.
Let me be clear: thrashing about doesn't save you from drowning. No, it sinks you faster.
Specifically, the *only* audience who is familiar with claim of Bush dirty tricks is comprised of the Democrats' base. Only the hard-core among the Democrats have heard and remembered anti-McCain charges against Bush from back in 1999 and 2000. This is the territory of political junkies, not of Mr. and Mrs. Average American.
To that core audience of hard-core liberal political junkies, this new claim from the Kerry camp will carry weight.
To swing voters, moderates, and Republicans, these new charges will be puzzling...perhaps even ridiculed.
Now take a deep breath and ask yourself: How well can the Kerry Campaign be doing if it is releasing new ads that only its most hard-core supporters will even understand?
Since when is the hard-core Left the target audience of any national political campaign in America?!
In short, this is laughably bad political play.
5 Legislative Days Left Until The AWB Expires
