I thought the ads were selected small market buys. This threat of a lawsuit almost assures national news coverage, which even is better than buying a national ad. :o)
Remember the Willie Horton ad from 1988? The Bush campaign ran it one time. Thats it. It ran once as a paid advertisement. After that, the dems went bonkers and it was played over and over and over on every channel.
And never mind that it was Algore that brought up Willie Horton first in the RAT primary.