We are in the right against evil. He should not shy away from saying so during the campaign.
Guys,
You've got it all wrong. Voters are looking for qualities. Bush has already accentuated "leadership" and "conviction." Expect these to be followed with "compassion" to swing the female vote back.
"Conviction" and "leadership" are what voters view Kerry as lacking. Now he has to steal the "compassion" issue, and it's over. If you are looking for slick attack ads, don't expect it.
(What I would like to see is a recounting of the good economic news, but they might be waiting until after next Friday's payroll number...)