Roves knows Kerry has to go dark on ads after the convention.
Why waste a bunch of money trying to compete with free ads by all media outlets this week?
He has a month a bring Kerry's covention bounce 1-5 points down before the Republican Convention at the end of August.
Alot is going to ride on the debates this year, like it or not the numbers show that people are looking for a reason to buy Kerry but they haven't so far.
I don't think there's gonna BE much (or even any) "convention bounce". Most of the poll data I see of late shows Bush continuing to hold even or actually gain somewhat against Kerry/Edwards (as a Louisiana aside---I say "BEWARE OF ANY POLITICIAN NAMED EDWARDS")---even in places like New Jersey, Michigan, and Minnesota. This in the very midst of all the Democrat convention hoopla.