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At Last, a Company Takes PETA Seriously
The New York Times ^ | July 25, 2004 | DONALD G. McNEIL Jr.

Posted on 07/27/2004 12:49:58 PM PDT by Area Freeper

ANIMAL-RIGHTS activists have a sense of zeal that makes them compare themselves to abolitionists, suffragists and civil-rights marchers.

But even though millions of Americans have at least dabbled with vegetarianism, the activists are rarely taken seriously by food companies or federal regulators when they ask people nicely to stop eating meat or wearing leather or going to the circus.

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And when some lash out, the whole movement is tainted by association. "Guerrilla activism" can be as relatively harmless as throwing red paint on women in fur coats, as risky as opening the cages in mink ranches or as violent as making death threats to a scientist who uses cats to study AIDS.

One group, the Animal Liberation Front, which advocates bombing and is believed to have burned down a horse slaughterhouse, is considered a domestic terrorist organization by the Federal Bureau of Investigation.

But last week, another group, People for the Ethical Treatment of Animals, managed to be taken seriously - not by being violent but because of wanton violence on the other side. The group, known as PETA, has fought a long legal battle with Kentucky Fried Chicken, trying to push it to give its chickens larger cages, stop forcing the birds to grow so fast that their legs collapse and to gas them so they die painlessly before their throats are slit.

PETA released videotapes from a hidden camera planted by a member who worked undercover in a West Virginia slaughterhouse for eight months. Instead of recording the normal unpleasantries of factory farming, like chickens with their beaks burned off or unwanted male chicks ground up alive into fertilizer, it recorded wanton cruelty: workers stomping on live chickens, and flinging dozens into a wall. The investigator said his co-workers tore the head off a chicken to write graffiti, strangled a chicken with a latex glove, squeezed birds till they exploded and committed "hundreds" of other acts of cruelty.

This time, the corporate response was rapid. Yum Brands, the parent company of the KFC Corporation, called the tape appalling, sent in inspectors and told the plant, owned by the Pilgrim's Pride Corporation, to clean up its act or lose its contract. Pilgrim's Pride fired 11 workers and managers and said it would make everyone at its 25 plants sign promises to treat animals humanely. PETA said it wanted people involved to be prosecuted and asked Congress to change the Humane Methods of Slaughter Act to include poultry. It was supported by the Humane Society, which has eight million members and calls itself "a mainstream voice for animals."

Groups that do not consider themselves mainstream were pleasantly surprised by the corporate response.

Paul Shapiro, campaign director for Compassion Over Killing, said the usual response to undercover footage was denial. Recently, when one of his teams trespassed on a Maryland egg farm to film dying hens, he said, the farm claimed the footage was forged - though his members had documented their presence at the site by filming a Global Positioning System indicator, a morning newspaper and some of the farm's mail.

Most Americans do not want to know too much about how their food is made, Mr. Shapiro said, so mere proof that animals are abused rarely makes the news. "There has to be a criminal conviction, or consumer fraud or corporate hypocrisy, or a great personal story," he said. Fraud made the egg farm newsworthy, he said - its eggs carried "Animal Care Certified" labels.

Even a journalist covering animal rights can struggle to be taken seriously. This one was kidded for exposing "Kentucky Fried Chicken's Abu Ghraib.''

PETA is a champion at getting attention. Donna Marie Artuso, vice president of the National Association for Biomedical Research, which defends the use of animals in laboratories, said that Ingrid Newkirk, PETA's founder, had "never condemned violent behavior by animal extremists."

PETA is best known for its comic, sexualized approach to acts that it sees no humor in. It recruits nude supermodels for "I'd Rather Go Naked Than Wear Fur" billboards. Its GoVeg.com Web site has films of bikini-clad Playmates wrestling in tofu.

Ms. Newkirk says she want to cut through the silence that surrounds each animal's frightened life journey from egg to plate. "I've stood on slaughter floors for chickens, for horses in Texas and for dogs in Taiwan," she said. "They all smell the blood. They all have eyes as wide as saucers. They're all asking 'Why is this happening to me?' What we're asking is that they render them senseless first. Why is that such a challenging idea?"


TOPICS: Culture/Society; Editorial; Miscellaneous; War on Terror
KEYWORDS: alf; animalrights; animalwhackos; daleearnhardtjr; littlee; peta
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1 posted on 07/27/2004 12:50:04 PM PDT by Area Freeper
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To: Area Freeper

Even a stopped clock...


2 posted on 07/27/2004 12:51:53 PM PDT by L98Fiero
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To: Area Freeper
"Guerrilla activism" can be as relatively harmless as throwing red paint on women in fur coats

So, the most benign way of participating with PETA is destroying other people's property?

Yeah, they have their value RIGHT in line! ID'JITS

3 posted on 07/27/2004 12:53:04 PM PDT by mattdono ([mattdono to John Kerry]: I voted for you...right before I voted against you.)
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To: Area Freeper
I gotta have my meat. But there's something wrong with any human being who takes delight in causing a weaker creature unnecessary pain. I'd have fired these guys the moment it was brought to my attention. Then I would proceed with processing chickens for tasty dinners.
4 posted on 07/27/2004 12:53:44 PM PDT by MEGoody (Kerry - isn't that a girl's name? (Conan O'Brian))
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To: Area Freeper
>>They're all asking 'Why is this happening to me?'<<

If the animals are talking to you, it's time for your shot of Haldol. That will fix up your auditory hallucinations quickly.
5 posted on 07/27/2004 12:53:53 PM PDT by netmilsmom ("We haven't begun military action. the world will know when we do." -Marine in Fallujah)
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To: Area Freeper

I take PETA very seriously.


6 posted on 07/27/2004 12:56:04 PM PDT by Radix (The immortal words of J.F. Kerry. I voted for the War before I voted against it.)
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To: Area Freeper

Oh really....I just passed a KFC and they were having a 10 pc Dinner special for 9.99. this writer is a joke.


7 posted on 07/27/2004 12:56:20 PM PDT by marty60
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To: MEGoody
We should be nice to animals before we kill them and eat them.

It’s the least we can do to thank them for being so delicious.

8 posted on 07/27/2004 12:57:19 PM PDT by dead (I've got my eye out for Mullah Omar.)
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To: MEGoody

The sociopaths in question were employees of a chicken processor called "Pilgrim's Pride," not KFC.


9 posted on 07/27/2004 12:58:59 PM PDT by Area Freeper
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To: dead

>>We should be nice to animals before we kill them and eat them.
It’s the least we can do to thank them for being so delicious.<<

CLASSIC!


10 posted on 07/27/2004 12:59:45 PM PDT by netmilsmom ("We haven't begun military action. the world will know when we do." -Marine in Fallujah)
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Comment #11 Removed by Moderator

To: Area Freeper

KFC is digging its own grave by pandering to these domestic terrorists rather than telling them to go screw themselves.


12 posted on 07/27/2004 1:01:29 PM PDT by Extremely Extreme Extremist
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To: dead
If only I could reduce that into the size of a tagline....

And here I thought this story was going to be about a company increasing its security because of PETA.

13 posted on 07/27/2004 1:02:43 PM PDT by steveegg (Start the Arkancide watch - NOW!!!)
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To: Radix

Would somebody please explain to me why these freakshows always paint themselves like tigers? Am I missing something? Do people eat tiger somewhere?


14 posted on 07/27/2004 1:03:17 PM PDT by Area Freeper
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To: MEGoody

Your right these birds were made to be eaten. But there is no need to treat them like that. The same goes for cows, pigs.


15 posted on 07/27/2004 1:04:43 PM PDT by since1868
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To: NormsRevenge; WestCoastGal; glock rocks; ChefKeith

You gotta wonder about DEI's newest sponsor.


16 posted on 07/27/2004 1:04:53 PM PDT by steveegg (Start the Arkancide watch - NOW!!!)
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Comment #17 Removed by Moderator

To: Area Freeper
What we're asking is that they render them senseless first. Why is that such a challenging idea?

Honestly, if that were all PETA really wanted, I'd be all for 'em. I agree with this. The problem is of course that's not what they want. They'd love to make it illegal to eat meat, frankly.

18 posted on 07/27/2004 1:08:31 PM PDT by mcg1969
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To: MEGoody

Agreed.

Killing an animal, quickly, for food, is one thing. Torturing it to death is another.


19 posted on 07/27/2004 1:08:32 PM PDT by najida (Without pack-rats, there wouldn't be any antiques.)
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To: Area Freeper
Mythbusters had to run a second show on frozen vs fresh fowl and aircraft damage and they were too chicken to use live ones for even more reality.
20 posted on 07/27/2004 1:17:49 PM PDT by Old Professer (Interests in common are commonly abused.)
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