RNC AD BACKGROUNDER: "Economic Makeover"

Dems Extreme Makeover ^ | July 26, 2004

[RWR8189]

Rhetoric

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NARRATOR: "The Associated Press reports that John Kerry will try to keep voters focused on the most dismal economic data while fueling their anxieties about interest rates, health care premiums, tuition bills and other costs of living."

CHYRON: "Kerry will try to keep voters focused on the most dismal economic data while fueling their anxieties about interest rates, health care premiums, tuition bills and other costs of living." The Associated Press, June 11, 2004

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The Facts

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"Kerry Will Try To Keep Voters Focused On The Most Dismal Economic Data While Fueling Their Anxieties About Interest Rates, Health Care Premiums, Tuition Bills And Other Costs Of Living." (Ron Fournier, "Bush Getting Little Credit For 1 Million Jobs Created Below Voters’ Radar," The Associated Press, 7/11/04)

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Rhetoric

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KERRY: "What American would not trade the economy, the unemployment rate and the movement in the right direction that we had under President Clinton?"

CLINTON: "We have the lowest combined rates of unemployment, inflation and home mortgages in 28 years.'

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The Facts

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KERRY: "What American Would Not Trade The Economy, The Unemployment Rate And The Movement In The Right Direction That We Had Under President Clinton?" (CNN’s "Larry King Live," 7/8/04)

CLINTON: "We Have The Lowest Combined Rates Of Unemployment, Inflation And Home Mortgages In 28 Years." (President Bill Clinton, Acceptance Speech At Democratic National Convention, Chicago, IL, 8/29/96)

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Rhetoric

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CHYRON: "Unemployment Rate; 1993-1995: 6.2%; 2001-2003: 5.5%"

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The Facts

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According To U.S. Bureau Of Labor Statistics, Unemployment From 1993-1995 Averaged 6.2%. (BLS Website, http://data.bls.gov/servlet/SurveyOutputServlet, Accessed 7/25/04)

According To U.S. Bureau Of Labor Statistics, Unemployment From 2001-2003 Averaged 5.5%. (BLS Website, http://data.bls.gov/servlet/SurveyOutputServlet, Accessed 7/25/04)

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Rhetoric

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CHYRON: "Inflation Rate; 1996: 2.6%; 2004: 1.9%"

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The Facts

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Core Inflation In Mid-1996 Stood At 2.6%. (James C. Cooper & Kathleen Madigan, "U.S.: The Party Will Keep On Rockin’" Business Week, 9/30/96)

Core Inflation In Mid-2004 Stands At 1.9%. (Jed Graham, "Prices Tame In June," Investor's Business Daily, 7/19/04)

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Rhetoric

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CHYRON: "Mortgage Rate; 1996: 7.81%; 2004: 5.86%"

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The Facts

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According To Freddie Mac, Average For 30-Year Fixed-Rate Mortgages In 1996 Was 7.81%. (Freddie Mac Website, www.freddiemac.com/pmms/pmms30.htm, Accessed 7/25/04)

According To Freddie Mac, Average For 30-Year Fixed-Rate Mortgages In 2004 Was 5.86%. (Freddie Mac Website, www.freddiemac.com/pmms/pmms30.htm, Accessed 7/25/04)

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Rhetoric

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CLINTON: "You know what higher interest rates mean. To you it means a higher mortgage payment, a higher car payment, a higher credit card payment. To our economy it means businesspeople will not borrow as much money, invest as much money, create as many new jobs, create as much wealth, raise as many wages."

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The Facts

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CLINTON: "You Know What Higher Interest Rates Mean. To You It Means A Higher Mortgage Payment, A Higher Car Payment, A Higher Credit Card Payment. To Our Economy It Means Businesspeople Will Not Borrow As Much Money, Invest As Much Money, Create As Many New Jobs, Create As Much Wealth, Raise As Many Wages." (President Bill Clinton, Acceptance Speech At Democratic National Convention, Chicago, IL, 8/29/96)

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Rhetoric

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CHYRON: "Prime Interest Rate; 1996: 8.25%; 2004: 4.25%"

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The Facts

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The Wall Street Journal’s Prime Rate Was 8.25% In 1996, And Stands At 4.25% In 2004. (The Wall Street Journal Prime Rates, HSH Associates Financial Publishers Website, http://www.hsh.com/indices/prime90s.html, Accessed 7/25/04)

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Rhetoric

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NARRATOR: "And The Associated Press quotes John Kerry as saying ‘I think it’s very pessimistic to stand up and say the economy is doing great'"

CHYRON: "I think it’s very pessimistic to stand up and say the economy is doing great..." John Kerry, Associated Press, June 15, 2004

CHYRON: "John Kerry. Let The Makeover Begin."

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The Facts

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KERRY: "I Think It’s Very Pessimistic To Stand Up And Say The Economy Is Doing Great..." (Nedra Pickler, "Kerry Says Bush Isn’t Compassionate About Finances," The Associated Press, 6/15/04)

[RWR8189]

Click here to watch the movie.

[Fenris6]

Clever to use Clinton as the focus - someone is targeting Dem undecideds :)

[hchutch]

Looks like they're trying the 1992 playbook again...

[Redbob]

"The Facts?"

Did I miss something there?