If a person has a bad experience with a particular store that is taking advantage of their customers by showing "Farenheit 911", then they have every right to speak up to the store, and even boycott it. It has been proven very effective on this forum to speak with dollars. That's the only thing that a business responds to. I pulled several hundred thousand dollars out of Charles Schwab, because they decided that Harry Belafonte should speak his anti-American garbage at their annual meeting. I disagreed, and moved all my accounts to another firm that keeps its nose out of liberal politics.
I congratulate you; that was very effective action.