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To: Heff

No.

The station that Air America is on had a higher rating for the entire day (as opposed to noon-3) for a certain segment of listenership.


71 posted on 07/16/2004 9:38:38 AM PDT by Guillermo (It's the 99% of Mohammedans that make the other 1% look bad)
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To: Guillermo; Heff
The station that Air America is on had a higher rating for the entire day (as opposed to noon-3) for a certain segment of listenership.

That's not true either. They extrapolated incomplete one-month numbers to show that among one (important) demographic grouping, they had slightly higher ratings during a five hour block that included (but was not exclusively) Rush's slot.

Arbitron had no such numbers (and even those number couldn't speak to the head-to-head period from 12-3), it was an extrapolation by the station itself. No published figure agreed with it.

The Arbitrend numbers fro that first month are quite preliminary. These numbers (if true) are "real deal" final numbers. Rush squashed Franken almost 3-to-1.

87 posted on 07/16/2004 11:07:23 AM PDT by IMRight
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To: Guillermo; Heff
The station that Air America is on had a higher rating for the entire day (as opposed to noon-3) for a certain segment of listenership.

That's not true either. They extrapolated incomplete one-month numbers to show that among one (important) demographic grouping, they had slightly higher ratings during a five hour block that included (but was not exclusively) Rush's slot.

Arbitron had no such numbers (and even those number couldn't speak to the head-to-head period from 12-3), it was an extrapolation by the station itself. No published figure agreed with it.

The Arbitrend numbers fro that first month are quite preliminary. These numbers (if true) are "real deal" final numbers. Rush squashed Franken almost 3-to-1. In one of the most liberal markets in the nation.

88 posted on 07/16/2004 11:07:46 AM PDT by IMRight
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