Why not have a "Profile in Courage" spot that you can drop in from time to time, which find and highlights these men and their deeds?
For the media, and liberals in general, victims are the only heros worth celebrating. Victimhood is the secular version of sainthood.
So you want to make a million dollars?
Write the stories of American heroes of the War on Terror with pictures as a table top book.
Guaranteed million. You just gotta do the work.
"I seen my duty, and I done it."
Sergeant Alvin York
A happy 4th to those who also see there duty and do it. And why not say a prayer or two for those who didn't come back.