Posted on 06/02/2004 9:37:57 AM PDT by Theodore R.
City of Brotherly Love kicks off gay ad campaign
PHILADELPHIA, June 2 (Reuters) - Philadelphia, the City of Brotherly Love, has launched the first U.S. television advertising campaign to promote a city as a gay destination, officials said on Wednesday.
In the television commercial, a young man in colonial attire writes a letter inviting his beloved to meet him at Independence Hall, one of the city's main tourist attractions.
The man is approached by a woman who glances at him but passes by before another man greets the letter writer and accepts flowers.
The spot emphasizes the city's historic attractions and its friendliness to gay travelers and is part of a three-year, $1 million campaign using the slogan "Philadelphia - Get Your History Straight and Your Nightlife Gay."
"The gay market is an extension of our leisure marketing efforts for the destination and complements our programs for other types of travelers," said Meryl Levitz, president of the Greater Philadelphia Tourism Marketing Corp.
The group estimates that the U.S. gay travel market is worth $54 billion annually.
Philadelphia means "brotherly love" in Greek.
And to think, some of us hoped against hope that Pat Toomey could become the Republican senatorial nominee there this year.
I guess the powers that be have taken the meaning of Philadelphia quite literally, and are attempting to mold the city to fit its name. God knows, the attitude of its residents ceased long ago to resemble the this country's traditional understanding of the name.
does this violate any FCC rules?
We weren't far off though were we? Losing races that are that close are the hardest.
Now when they call it the city of brotherly love it will have a whole new meaning.
Just great.
Philadelphia -- City of B*ggerly Love
Lovely
Wasn't it W. C. Fields, when hearing that first prize for a contest was a week's vacation in Philadelphia, wondered if the second prize was two weeks in Philadelphia?
They're also re-working the national anthem to make it more inclusive: "Oh, Gay, can you see?..."
CYA, if ya know whuddahmean!
I saw this ad run during a segment about it on Fox News. It is outright disgusting. The colonials would have had these two tarred and feathered, at the least.
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