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EHarmony.com patents matchmaking formula
The Associated Press ^ | 5/28/2004, 9:48 a.m. ET | RACHEL KONRAD

Posted on 05/28/2004 7:42:43 AM PDT by FourPeas

SAN JOSE, Calif. (AP) — Chemistry? Forget it. Psychology and statistics best determine whether two people will have a happy marriage. At least so claims an online dating service that's patented its matchmaking formula.

EHarmony.com Inc. this month received U.S. Patent No. 6,735,568, which describes a "method and system for identifying people who are likely to have a successful relationship."

Not surprisingly, critics and competitors trash eHarmony's process, which saturates mate-seekers with more than 430 questions, as overly scientific. And some call the so-called "love patent" little more than a gimmick.

But the patent has also sparked a debate more prickly than whether annual incomes should be included in online dating profiles: Can the elusive art of matchmaking be reduced to equations and databases?

Researchers at Pasadena-based eHarmony, founded by clinical psychologist Dr. Neil Clark Warren, maintain that an individual's psychological profile is a better barometer of marital success than purely demographic data.

Sites such as TrueBeginnings.com allow users to screen partners through increasingly complex questionnaires, standing apart from the many online dating services that match people according to simple data such as age, religion and education level.

EHarmony users, seeking a "long-term relationship that leads to marriage," are asked questions ranging from "Do you smoke?" to "How much does the word 'dominant' describe you on a list of one through seven?" and "How often do you feel depressed?"

Researchers then seek compatible pairs using a "marital satisfaction index" based on rankings in 29 categories including "sexual passion" and "spirituality." The company says it only pairs people when it is 95 percent confident that their compatibility rating falls in the index's top 25 percent.

Critics say such computerized matchmaking discounts the je ne sais quoi of love in favor of formulas that can seem like basic arithmetic compared to the painstaking psychosexual calculations humans make about mates.

"In the long run, I can certainly see the merit in a questionnaire that helps you make choices about who you date," said Robin Gorman Newman, a Great Neck, N.Y.-based dating coach and author of "How to Meet a Mensch in New York." "But it still comes down to attraction as the first step. It sometimes just takes simple chemistry to know when you've found Mr. or Ms. Right."

Rivals say eHarmony forces Warren's vision on what constitutes a successful pairing onto people who may have different goals for long-term relationships.

"EHarmony makes claims that their system is the most scientific approach," said Tim Sullivan, president of Richardson, Texas-based Match.com Inc., the largest online dating service, with 12 million profiles and 1 million subscribers who pay $25 per month. "But we find these claims to be ... ridiculous at best."

Some dismiss the love patent as a marketing ploy. E-commerce companies went on a patent binge starting in the late '90s, with claims on how to bid for airline tickets (Priceline.com), how to rent DVDs online (Netflix.com), and how to buy a book with a single mouse click (Amazon.com).

Geared toward more "traditional" couples, eHarmony began advertising on Christian radio stations in 2000 and didn't accept photos until the following year.

Other online matchmaking services aim to satisfy a much wider range of motivations for pairings. Not everyone is looking for lasting love. Niche sites abound, spanning a spectrum from die-hard bachelors to Jewish singles, to people who've already written prenuptial contracts.

Melinda Miller vouches for eHarmony. The 32-year-old middle school teacher in Celebration, Fla., completed her personality profile on May 7, 2003. Jack Stevison, an investment officer for a securities firm in Ft. Lauderdale, Fla., submitted his the next day. They met in person the following week and were engaged within four months. They're getting hitched Jan. 1.

"The chemistry between us was amazing right from the start — and I know that sounds funny because how can you have chemistry over the Internet?" Miller said. "But we had complete compatibility between our personalities."

EHarmony, which costs $50 per month or $250 per year, doesn't guarantee a diamond ring — or even a first date. And it rejects one in five people who complete the free questionnaire and, according to the index, aren't the marrying type.

"We try to be nice," said Dr. Galen Buckwalter, the company's vice president of research. "We tell them our services probably won't be useful."


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: eharmony; internetdating; marriage; singles
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"method and system for identifying people who are likely to have a successful relationship."

Mr. FourPeas and I had a system, too. We called it dating.

1 posted on 05/28/2004 7:42:52 AM PDT by FourPeas
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To: FourPeas

What is claimed:

1. A method to be performed by a computer for operating a matching service, comprising:

generating, from empirical data, a number of factors corresponding to a like number of functions of one or more variables relevant to relationship satisfaction;

approximating the satisfaction that a user of the matching service has in the relationships that the user forms with others;

identifying, with the computer, candidates for a relationship with the user by determining an association between the approximated satisfaction and one or more of the factors; and

approximating the satisfaction that the user will have in a relationship with a particular candidate.


2 posted on 05/28/2004 7:46:09 AM PDT by Atlas Sneezed (Your Friendly Freeper Patent Attorney)
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To: FourPeas
Researchers at Pasadena-based eHarmony, founded by clinical psychologist Dr. Neil Clark Warren, maintain that an individual's psychological profile is a better barometer of marital success than purely demographic data.

I'm not sure why, but this guy reminds me of an Amway salesman.
Instantaneous turnoff.

3 posted on 05/28/2004 7:52:32 AM PDT by Constitution Day
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To: Constitution Day

Yep and the infomercials are nonstop on christian radio.


4 posted on 05/28/2004 7:53:37 AM PDT by cyborg
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To: cyborg
I reckon I'm just a heathen since I usually listen to the 'alternative' rock stations.

The commercials are on DirecTV all the time, though.

5 posted on 05/28/2004 7:55:37 AM PDT by Constitution Day
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To: FourPeas

I sure would hate to find out I'm with the wrong person because someone forgot to carry the one.


6 posted on 05/28/2004 7:55:54 AM PDT by CougarGA7 (It's not my fault. My speech writer wrote this tagline.)
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To: FourPeas
Mr. FourPeas and I had a system, too. We called it dating

Too simple and only for kids with brains. Today's liberal offspring need a complex, nuanced approach - one that doesn't require them to think and reason.
7 posted on 05/28/2004 8:04:58 AM PDT by pt17
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To: FourPeas
Advertising on Christian radio makes sense. Christians still actually get married.
8 posted on 05/28/2004 8:14:57 AM PDT by Malesherbes
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To: FourPeas

Problem is, who is going to honestly answer these questions? Especially about depression and stuff.

Any questionare is liable to be totally faked out.


9 posted on 05/28/2004 8:19:33 AM PDT by Monty22
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To: FourPeas

Um,
No details....

But it works.

Honest.


10 posted on 05/28/2004 8:21:59 AM PDT by najida (Who said I could spell? My fingers are faster than my brain.)
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To: Constitution Day

You should have seen him on TV with Joyce Meyer flogging his system for four days one week!! Oh, brother. Have stopped watching her now. Pathetic.


11 posted on 05/28/2004 8:25:54 AM PDT by vandykelastone (Nuts to Governor Goober: let's get serious now!)
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To: FourPeas
"The chemistry between us was amazing right from the start — and I know that sounds funny because how can you have chemistry over the Internet?"

Been there, only once, burned by that, big time. Nothing beats initally meeting someone in person. Less crazies that way.

12 posted on 05/28/2004 8:29:59 AM PDT by Flipyaforreal (Non sembra mai arduo cio che si fa volontariamente. Bush in '04.)
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To: FourPeas

Everytime I hear one of their commercials, I want to throw the radio out the window. I can't go 15 minutes without hearing it on our local Talk Radio station.


13 posted on 05/28/2004 8:35:01 AM PDT by COEXERJ145
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To: najida

Agree. I have a friend who used them. It worked - so far.


14 posted on 05/28/2004 8:36:52 AM PDT by ladyjane
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To: Constitution Day
I'm not sure why, but this guy reminds me of an Amway salesman. Instantaneous turnoff.

He's not asking you for a date! So who cares what he looks like? His books show some fundamental wisdom. I respect him.

15 posted on 05/28/2004 8:40:14 AM PDT by Capriole (DO NOT WRITE IN THIS SPACE. FOR OFFICIAL USE ONLY.)
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To: Capriole
I'm just talking about his demeanor.
For all I know, he could be the fount of all wisdom.
16 posted on 05/28/2004 8:42:47 AM PDT by Constitution Day
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To: FourPeas
Mr. FourPeas and I had a system, too. We called it dating.

Sure. The issue is to find someone to date in the first place. In this society that's sometimes not easy, and that's the problem eHarmony and Match.com and others are designed to address.

17 posted on 05/28/2004 8:43:06 AM PDT by Capriole (DO NOT WRITE IN THIS SPACE. FOR OFFICIAL USE ONLY.)
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To: Constitution Day

I think he looks like Jimmy Carter... possibly an even bigger turnoff.


18 posted on 05/28/2004 8:46:56 AM PDT by Serb5150 (Don't litter - spay or neuter your pets.)
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To: Serb5150

LOL!


19 posted on 05/28/2004 8:48:05 AM PDT by Constitution Day
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To: Capriole

"His books show some fundamental wisdom."

The basis of conservatism is that the wisdom gained through trial and error by our predecessors is worth retaining. This guys approach seems to be let's look at what has worked for many relationships and see if we can't predict favorable outcomes based on common traits from successful relationships. It seems to me that he is attempting to apply modern technology to an ancient problem using to the best extent possible acquired wisdom.

I can't see why conservatives would have problems with his methods.


20 posted on 05/28/2004 8:55:34 AM PDT by Poodlebrain
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