[antiRepublicrat]

The problem is that the German breweries had every opportunity to bid on sponsorship rights just as A/B did and failed to do so; now they whine about the consequenses.

I doubt any could compete with the likes of Anheuser Busch. Some things just shouldn't be left up to pure capitalism. Could you imagine some German company winning the right to serve hamburgers at a big U.S. event? (Germans couldn't make hamburgers to save their lives) No, I'd want a nice, fat juicy real burger.

[freedumb2003]

No, I'd want a nice, fat juicy real burger

Didn't you read the part about McDonalds being the other sponsor? So much for your "nice, fat juicy real burger." But you do get the fat.