CNN Loses More Than Half of 1Q'03 Audience

FOX News Channel ^ | 03/30/04 | Fox NEws

[Pikamax]

Press Release Source: FOX News Channel

CNN Loses More Than Half of 1Q'03 Audience Tuesday March 30, 1:25 pm ET Fox News Channel Decreases Only 36 Percent FNC Scores 11 Out of Top 12 Cable News Shows in 1Q'04

NEW YORK--(BUSINESS WIRE)--March 30, 2004--FOX News Channel (FNC) saw only a 36% decrease in its audience from 1Q'03, while its nearest competitor, CNN, had more than half its audience disappear, according to Nielsen Media Research. In 24-Hour Time Period for 1Q'04, FNC averaged 824,000 viewers, down 36% vs. 1Q'03, which saw heightened viewership due to the Iraqi War. CNN plummeted 52% from 1Q'03, averaging 458,000 viewers, while MSNBC dropped only 49% averaging 234,000 viewers. During the war, the most dramatic military action was seen in the early morning hours.(*)

In Prime Time, FNC again only decreased 36% from its 1Q'03 viewership, averaging 1,394,000 people. CNN plunged 48% with 806,000 viewers and MSNBC fell 50% with 333,000 viewers.(*)

11 out of the top 12 cable news shows for 1Q'04 appeared on FNC. Only one of CNN's shows, Larry King Live, made the list at number four with 1,302,000 viewers. King trailed behind FNC's The O'Reilly Factor (2,241,000 viewers), Hannity & Colmes (1,540,000 viewers) and The FOX Report with Shepard Smtih (1,420,000 viewers) respectively. (*)

For 1Q'04, FNC's Total Day averages surpassed CNN's Prime Time averages, including all key advertiser demos. In persons 25-54, FNC's averaged 283,00 for the Total Day time period, where as CNN only averaged 229,000 persons in Prime Time. In persons 18-49, FNC averaged 231,000 viewers for Total Day vs. CNN's Prime Time average of only 192,000 viewers. And in persons 18-34, FNC's Total Day average was 71,000 viewers for 1Q'04 vs. CNN's Prime Time average of just 55,000 viewers.(*)

FOX News Channel (FNC) is a 24-hour general news service covering breaking news as well as political, entertainment and business news. For more than two years, FNC has been the most watched cable news channel and currently presents eleven out of the top twelve cable news programs. Owned by News Corp., FNC is available in more than 85 million homes.

(*) Please call contact for ratings information

-------------------------------------------------------------------------------- Contact: For: FOX News Channel Robert Zimmerman, 212-301-3219

[Tijeras_Slim]

LOL! I thought the title said CNN loses half it IQ!

[OpusatFR]

"...while MSNBC dropped only 49% averaging 234,000 viewers..."

"Only" LOL!

[Prime Choice]

LOL! I thought the title said CNN loses half it IQ!

Then all their newscasters would sound like a cross between John Kerry and Forrest Gump.

Stupid is as stupid does...

[martin_fierro]

S C H A D E N F R E U D E

[MNJohnnie]

Let that be a lesson to the DNC stooge "News Media". The American People are NOT stupid, we can see when a network has sold their soul to a particular point of view. CNN-MSNBC have been transperent in their cheerleading for the DNC. Now they are paying the price. I might not always like what I see on Fox but at LEAST on Fox all points are covered.

[Sprite518]

I love it. CNN still believes they are not bias. LOL! Try fair and Balance CNN, and ditch your fake Republican on Crossfire. His bow-tie is a dead give away! LOL!

[auboy]

LOL! I thought the title said CNN loses half its IQ!

One half of 50 is 25.:-)

[hobbes1]

Can't lose what they never had.

[Ronly Bonly Jones]

I thought they lost half of their IQ o' 3 audience. Which is 90% of their viewership.

[Reactionary]

More encouraging news on the television front.

It seems that wherever conservatives are allowed to compete with liberals we win. It's happened on radio and on the Internet; now it's happening in print and on television.

The cultural appeal of conservatism is growing. This is decidedly positive.

[kittymyrib]

Wow! Fox almost doubles CNN in the 24-Hour Time Period! Way to go, Fox! But I can't figure out why Britt's show isn't in the top 3. I never miss it because he's the best.

[cinFLA]

"11 out of the top 12 cable news shows for 1Q'04 appeared on FNC. Only one of CNN's shows, Larry King Live, made the list at number four with 1,302,000 viewers. King trailed behind FNC's The O'Reilly Factor (2,241,000 viewers), Hannity & Colmes (1,540,000 viewers) and The FOX Report with Shepard Smtih (1,420,000 viewers) respectively."

[Bringbackthedraft]

Just curious, where does PBS news rate? Watched a couple of times but it boils my blood.

[auboy]

I thought they lost half of their IQ o' 3 audience. Which is 90% of their viewership.

ROTFLMAO!

[Badeye]

Hmmmm. CNN way down in viewship, MSNBC almost forced into bankruptcy when they went openly "liberal" with the Donohue led lineup that has since been fired.

Would somebody tell me what rocket scientist came up with the idea that a Liberal Talk Radio network was "viable" in a business sense? In the current enviroment?

I remember being told repeatedly back in 2000 that Fox News was just a "flash in the pan" and would fade from public view.

Of course, that poster has long since disappeared from the internet.....just like Phil Donohue has disappeared, along with Nachman, and that formerly blonde "war slut in training" fired last week from MSNBC.

At least Nachman has an excuse, he really did die (RIP).

[I still care]

I know, isn't the grapevine at 6:30 a rip?

I think it is the time. At 6, a lot of people are just getting home and eating dinner, aren't settling down to the TV yet.

[Sprite518]

Special Report by far is my favorite show. Britt Hume on Jim Angle do a terrific job of presenting the days national news fair and balanced. I have my girlfriend watching that show now. I have managed to convert her from hugging trees into watching Fox News religiously.

[BushisTheMan]

11 out of the top 12 cable news shows for 1Q'04 appeared on FNC

LOL!

[rod1]

Then it would be down-- well 10 points, I guess.